An enquiry that needs follow-up, a new offer to share or customers to invite back: email helps you continue the relationship after the first contact.
From Geneva, EWM creates newsletters, campaigns and follow-up journeys around your audiences. We plan topics, messages, design and timing, then track the actions the campaigns generate.
Provide useful information between an initial enquiry and an appointment, purchase or booking.
Messages reflect the interest expressed and the stage in the journey. We also define when a reply or enquiry should be passed to your sales team.
Share news, advice or offers suited to people who already know your business.
Segmentation uses information that is actually available, such as interests, language, history or customer type. Your team approves the criteria and content before sending.
Prepare welcome, follow-up or re-engagement messages for situations that matter to your business.
Each sequence defines its trigger, timing and exit conditions. A reply, conversion or unsubscribe should be able to change what happens next.
We define the role of email, audiences, topics and sending rhythm. We review your contacts, recorded preferences and available information to build relevant groups.
We prepare copy, subject lines, visuals and email templates in your brand identity. Links lead to pages suited to each message; rendering and journeys are checked before sending.
We design the messages and rules that continue the relationship: welcoming a contact, following up an enquiry or inviting a customer back. Automated sending and CRM connections are scoped around the data and tools available.
We track clicks, replies, enquiries and identifiable sales or bookings. If visitors arrive on a page without taking the next step, conversion journey improvements help examine what happens next.
We define an initial scope, the information needed and the approvals required. Campaigns are refined using the observed results.
Review audiences, contacts and tools, then choose the first messages to work on.
We check contact sources, available preferences and unsubscribe arrangements. The plan defines responsibilities, access and the data needed.
Create content and templates, configure segments or sequences and test the complete journey.
Checks include the sender, mobile rendering, links, personalisation and unsubscribes. Your team approves business information and offers.
Review generated actions, feedback and unsubscribes to improve what comes next.
Opens are a partial indicator. We focus on useful actions and distinguish the email platform’s results from those observed on your website or in your CRM.
A newsletter regularly shares information with an audience. A retention programme organises several messages around the customer relationship, such as welcome messages, advice, updates or an invitation to return. We choose formats around your business, your contacts and the actions you want to encourage.
We start by reviewing configuration, access and available data. It may be possible to build campaigns in your existing platform. Contact synchronisation, triggers and results sent back to the CRM are scoped with the required integrations before recommending a change of system.
Your team provides business information, offers and available resources. We prepare the copy, design and formats included in the scope. The responsible people approve content before sending; any dedicated photography or video production is scoped separately if needed.
We review it before preparing sends: contact sources and quality, recorded preferences, duplicates and unsubscribes. The available data determines which segments are possible and what information needs completing. Together with your team, we agree which contacts and uses are authorised for the campaigns.
The rhythm depends on your business, the usefulness of the content and audience expectations. A regular newsletter and a message triggered by an enquiry serve different needs. We prepare a schedule and rules to coordinate campaigns, then refine them using interactions and unsubscribes.
We select metrics around the goal, such as useful clicks, replies, enquiries, appointments, purchases or identifiable bookings. Opens and clicks alone do not describe the whole relationship. Reporting explains available data, unsubscribes and proposed improvements to messages or landing pages.
The budget depends on campaign frequency, languages, content production, the number of sequences and tool connections. We separate design and management fees from sending-platform costs and any integrations. The proposal defines deliverables, approvals and the measurement included.
Yes. We can start with a newsletter, enquiry follow-up or welcome sequence. This initial scope lets us prepare content, test sends and observe useful actions before extending the programme. Next steps depend on results and available resources.
Tell us about your audiences, current tools and the campaigns you want to launch or improve. We’ll define an initial scope suited to your team.
Email marketing is part of Grow Faster. Explore related services: Paid Advertising · Workflow Automation.