01
Campaign plan
We define the offer, audiences, locations, media budget and events to track. Organic search can complement campaigns around lasting needs.
- Priority channels and audiences
- Budget and monitoring criteria
Grow Faster · Google, Meta and LinkedIn
Paid Advertising
Google Ads, Meta and LinkedIn advertising
Your needs
Define what a campaign should deliver.
Connect campaigns to the enquiries and sales that matter.
Paid search places ads alongside search results. Meta and LinkedIn campaigns serve other purposes, such as introducing an offer, reaching an audience or re-engaging interested visitors. From Geneva, EWM selects channels, messages and measures around your goals, then examines what happens after the click.
Launch an offer
Test messages and audiences around a clear offer.
The channel depends on how customers discover or search for the offer. You do not need to be everywhere to start.
Improve enquiry quality
Review the ads, searches and pages bringing unsuitable enquiries.
A completed form is not always an opportunity. Sales feedback helps distinguish enquiry volume from relevance.
Understand spend
Make costs, observed results and decisions visible.
Platform figures may overlap or use different rules. Reporting should explain what it counts and its limitations.
What we deliver
From channel selection to what happens after the click.
02
Ads and landing pages
We prepare the agreed messages and variants, then check consistency with the landing page. Conversion journey optimisation helps address obstacles after the click.
- Messages and creative variants
- Consistency from ad to form
03
Management and measurement
We review spend, enquiries and available signals to adjust campaigns. Performance reporting clarifies what is measured and differences between tools.
- Adjustments and decision log
- Reporting and sales feedback
How we work
Test with a defined goal and criteria.
We agree on approvals, budget and monitoring before launch.
1. Prepare
Review accounts, the offer, pages and existing tracking.
Launch also depends on access, content and enquiry handling. A campaign cannot compensate for a broken form or an unclear offer.
2. Launch and learn
Launch campaigns and check the quality of early signals.
Comparisons need suitable volume and observation time. We avoid drawing conclusions from a few clicks or one contact.
3. Adjust
Reallocate effort based on observations and team feedback.
A lower cost per enquiry is useful only if quality remains acceptable. Decisions account for sales goals and capacity to handle contacts.
Your questions about paid advertising
What advertising budget should we plan?
Budget depends on the market, offer, channels and volume needed to learn. We distinguish platform spend from fees, creative work and any landing pages. A test needs an explicit scope and decision criteria.
Should we use Google, Meta and LinkedIn at the same time?
No. We choose based on your audiences, intent and available content. It may be better to start with one channel and check the offer, measurement and enquiry handling before adding others.
Can you guarantee a cost per enquiry or return on investment?
No. Competition, the offer, budgets and conversion affect results. We set goals and track differences, but estimates remain assumptions to test. Available sales data helps interpret enquiry value.
Do we retain access to our advertising accounts?
Accounts, permissions and responsibilities are defined at the start. We favour an arrangement where your business retains control of its accounts and data, with the access needed for management and handover.
Which offer do you want to promote?
Tell us about your offer, audiences and any existing campaigns.
This service is part of Grow Faster. Explore related services: Conversion Rate Optimisation · Email Marketing & Retention.