Social Media Marketing Trends You Can’t Ignore in 2022

Social Media Marketing Trends You Can’t Ignore in 2022

The constant evolution of trends in digital marketing can be difficult, but business leaders must keep up.

Since more and more people are working from home, there's been an explosion in the use of social media. The e-commerce sector has witnessed rapid growth, and the online education sector is booming.

Here are the most popular five digital marketing trends you shouldn't miss in 2022.

Marketing via video

Thanks to TikTok, videos have become extremely popular and they enable companies to reach out to thousands of users worldwide every day.

TikTok challenges allow creators to start a trend while also creating brand awareness through the use of content created by users as fuel to spread the wildfire.

TikTok's success pushed other brands like Instagram to compete in video-related features. Instagram then introduced Instagram reels, which launched worldwide in more than 50 countries in August 2021.

Innovative options and trends, such as using video transitions, led to creators jumping on the trend to become popular on Instagram.

The purpose of Instagram Reels is to generate greater engagement with users who have received positive reviews from influencers, brands, and users.

It's no surprise that Pinterest, along with LinkedIn, are investing in video functions as the video trend continues to grow and allows businesses to reach a more engaged group of followers.

however, the current video marketing trend doesn't mean you should invest in costly video services.

Your main focus should be on creating relationships and employing brand storytelling to connect with your customers.

Short-form videos tend to be enjoyable. It is more important to concentrate on the video's content, for instance, the narrative, to create connections with your audience and establish your brand's voice.

Niche marketing

It is all about being a specialist in a particular product or service to create an even stronger relationship with your target market.

Niche markets allow you to focus on your customers' preferences to know what they are looking for. It allows you to establish your brand as an authority and gain the trust of those who express an interest in your brand.

Niche marketing is an effective strategy since it can expand over time and eventually expand into larger markets after you've built an established community for a small-scale start-up.

With a smaller number of people, it is possible to concentrate on developing high-quality content and establishing connections with them.

This makes it easier to target your customers, whether through organic or paid advertisements, since there's less competition.

Being able to position yourself as an industry expert can also allow you to charge higher rates, because you will be seen as an expert in your field.

This can help you to get noticed in the social media world and to increase your reach to a specific audience through social networks.

Examples of niche-related services include Instagram Reels programs, eco-friendly kitchen utensils, or organic pet items.

Ecommerce platforms

The use of e-commerce platforms has increased in recent times and is predicted to increase even further in the coming years.

Businesses that sell products have the advantage of the presence of an online store.

Making use of these platforms offers increased exposure, while using social media helps to promote awareness.

Store owners can use an integrated web-based shopping feature through Instagram and Facebook using "Shoppable" posts and ads, creating an easy experience for users who shop online.

Mobile marketing

The most effective mobile marketing strategies are:

·         SMS for marketing

·         In-app marketing

·         Social media marketing

·         Marketing based on location

·         Proximity-based marketing

Based on the Google Consumer Insights report, 61% of all online purchases were conducted on smartphones from November 2018 to January 2019.

Mobile traffic is responsible for over half of internet traffic. Moreover, shoppers use smartphones to search for products and make purchases online.

Since the Covid-19 pandemic, shopping in stores has dramatically diminished, making it imperative to have a mobile-friendly online presence. This means that you must ensure your website's responsiveness to mobile devices.

Marketing automation

In the past, many major marketing publications like HubSpot, marketeer, and SalesForce have reported that companies that utilize automation to nurture leads experience an exponential increase in qualified leads.

Automation allows you to send an email sequence – an automated process that allows you to follow up on an individual lead by providing resources that will help and educate people about your product or service.

Beyond newsletters sent via email, Messenger bots (also called chatbots) are becoming increasingly well-known as they've been able to help businesses cut costs for operation and customer support.

Being part of the messenger bot trend will give you an advantage as an owner of a business. The ability to customize messages and sequences of follow-ups based on intelligent time delays and triggers turns into a sales funnel that boosts conversion.

Once you're aware of the latest trends in digital marketing that can benefit your business in 2022 and beyond, you're ready to adopt them to achieve huge reach and greater levels of interaction.

When it comes to online marketing and social media, it’s vital to keep up.

Using a digital marketing agency will help you to expand your online presence and bring in more customers.

Contact EWM today to discuss how we can support you with your digital marketing needs.






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