Steps to Building a Killer Digital Marketing Campaign
Digital marketing is a complicated task and requires your commitment and focus from the time you envisage the idea, to the time it is placed in front of an audience.
A digital marketing campaign entails more than posting ads for your company or brand on social media or other websites.
Digital marketing is a continuous or almost constant exchange of information between the company and the different online platforms they promote.
For instance, an essential element of most advertising campaigns on the internet is SEO.
SEO is a continuous process designed to ensure that your score either remains high or continues to rise.
Successful SEO means that your competitors do not surpass you in the most crucial keywords, however to achieve this, you have to keep an eye on your SEO success and evaluate the effectiveness of your SEO.
Adhering to these steps while you design your digital marketing strategy will ensure that you conduct the marketing process sensibly and efficiently, giving you the highest chance of success.
Define Your Goals
For some, this suggestion seems so obvious that we shouldn’t even need to mention it here.
However, some people are so keen to get into the details of their campaigns that they fail to plan, which is required for a streamlined strategy.
There are many options when it comes to defining the purpose of your advertising campaign.
For instance, are you planning to measure the success of your campaign by measuring the extent to which your conversion rate rises? Alternatively, perhaps you are aiming to get a better position in search engine results rankings?
You could be working towards both of these goals.
The specific goals you choose to pursue and the way you evaluate the success you have in achieving them will be dependent on the particulars of your company.
The specific goals you set are entirely yours to decide.
They'll be determined, at the very least, on the present circumstances that your business is operating on. However, you are the only one who knows what you'd like to accomplish for your company in the long run.
The goals listed below should be taken into account, regardless of whether they represent the goal of your marketing campaign:
When you wish to encourage someone to do an internet search, with what frequency do you tell them to ‘Google it’?
This level of awareness, where a company's name is used in the context of a verb in everyday usage, is something every business wants to achieve but is extremely difficult to attain.
There are many methods of measuring the level of brand recognition; however, one of the most straightforward methods is to use the Google Trends feature to determine how many people are looking for your company.
Social Followers on Social Media
This is a basic yet extremely telling measurement of your company's current level of interest.
It's worthwhile to track how many followers you have and assess the growth rate, instead of just taking a look at the numbers in raw form.
Many of us don't stop following the pages we no longer find interesting on social media, which means that it is unlikely that all your followers are engaged in your company.
Many different elements affect a business's SEO score. One of them is the number of backlinks your website receives from other reputable websites.
Enhancing SEO is a component of all digital marketing strategies, and you're likely to be performing several actions with the goal of increasing rankings on SEO. The growth in your SEO score is, consequently, a good measure of how your campaign is performing.
Identify Your Target Market
Knowing the exact demographics to which you want to market your products is crucial in utilizing your resources more efficiently.
Whatever your budget is, the more you understand the demographics you're trying to get to, the more precisely you can design advertising materials that attract those. This is a more effective than throwing everything on the wall and observing what can stick.
It is important to determine the exact demographics of those currently purchasing your products. The demographics of your current customers may not match those you wish to reach with your marketing.
If you're planning to connect with new audiences and broaden your reach with your most recent marketing campaign, it is important to ensure that the new direction you're moving in won't negatively impact your existing customers.
The persona provides a comprehensive outline of the ideal client. It includes details such as their age, job, wealth and social status, as well as their family circumstances, and any other factor that will affect the way they will spend their money.
When it comes to successful marketing, your target audience must be defined in as much detail as possible. This typically includes creating personas by gathering information such as their background, hobbies, goals and interests.
Looking to increase the effectiveness of your next campaign? Contact EWM today.