Why Storytelling is so Important for a Brand
What is the significance of telling a story about your brand?
The advent of social media has played a major role in shaping the opinions of consumers about various brands, which makes digital marketing more important than ever.
Social media platforms such as Twitter, Instagram, and Snapchat have grown in popularity because of their appeal to consumers, particularly because of their storytelling.
Brand storytelling is a crucial method to engage with your customers and increase your audience's engagement. In this new revolutionised era, personalisation and networking have become essential components of successful marketing.
This can be seen in the growth of the number of followers on YouTube influencers and bloggers on the internet. Creating a connection with your target audience and telling stories can help to increase brand awareness.
Are you looking to develop an effective strategy for marketing to increase awareness of your brand? Find out what is important about storytelling by following these suggestions.
The Importance of Brand Storytelling
What is brand storytelling?
Brand storytelling is a technique employed in marketing for brands to boost brand recognition. As the term suggests, brand storytelling is the process of telling stories via different mediums (e.g., videos and posts on social media to get your viewers' interest).
Brand storytelling also creates an emotional bond with your audience. The current audience is motivated by the personal connections they form with brands. Engaging in brand storytelling could therefore provide opportunities to further appeal to your current audience.
The significance of storytelling in the context of branding is in its ability to effectively trigger emotions in your audience and establish an emotional connection. A successful storytelling strategy will let people understand more about your company and help you expand your brand reach.
Why should your brand engage in brand storytelling?
There are numerous benefits to storytelling for brands.
For instance, a solid brand strategy with an emphasis on storytelling will distinguish your company from the competition.
A key aspect to converting your customers is to make your brand memorable. Research has shown that certain areas of the brain are stimulated when you engage in telling stories. The significance of storytelling by brands is in its ability to grab an audience's attention. By implementing a solid strategy for brand storytelling, you can ultimately establish brand loyalty when your followers begin to recognise your brand through your content.
Six tips for a successful brand storytelling strategy:
1. Concentrate on your customers’ needs and wants
To build brand recognition, you have to be able to connect with your target audience, which means you must concentrate on what your customers desire and require.
Making sure your content is tailored to the needs of your audience is vital in crafting an appealing narrative. The bottom line is that your audience is the people you’re selling your product to, so make sure you prioritise their needs and consider what they are looking for.
2. Be aware of the latest trends
Trends are constantly evolving, and there’s no doubt that these trends impact your customers.
Create value-based content for your audience. One of the main goals of storytelling for brands is to increase the number of customers you have and keep those already there. Your goal should be to stir emotion in your audience – then evolve their views and perceptions of your company. This will ultimately influence their behaviour – for the better.
3. Explore a variety of media
Marketing via video is one of the most well-known strategies for successful brand storytelling. So many brands, including Weight Watchers, Apple, and Dove, have become popular due to their success in storytelling via video marketing.
4. Don't forget the fundamental structure of an excellent story
A great story will have a beginning, middle, and end, with a climax and a resolution. Don’t forget the underlying principles of what makes a fantastic story!
5. Trigger emotions in your customers
Stories based on real experiences can be more effective since they express genuine emotions, making it easier for the audience to remember the story and connect with your brand on a deeper level.
6. Make your brand's personality clear
At the end of the day, it's important not to sacrifice your brand's core values.
Be sure to highlight your brand's personality in a genuine and meaningful way, by allowing your core values to lead the way.
By tying everything back to your core values, this will attract more of the right people to your business, who will then spread the word about your brand with like-minded individuals.
In a digitally-driven world where we are inundated with information, it’s essential to develop a unique brand that is memorable and engaging.
Contact EWM today to discuss some of the many strategies we adopt to ensure your brand stands out from the crowd.