The 5 Digital Marketing Trends You Cannot Ignore in 2022
Staying on top of ever-changing digital marketing trends might be difficult; however, it's a must for business owners.
Since more and more people are now working at home, there's been a significant increase in the use of social networks. While digital marketers have also jumped on this trend, small entrepreneurs struggle to adjust to changes in consumer habits.
With e-commerce and the online learning industry booming, here are the five most important trends in digital marketing that you shouldn't miss in 2022:
Marketing via video
Videos posted on TikTok can quickly go viral, allowing individuals and businesses to connect with thousands of users around the globe every day. The challenges allow creators to start a trend while also creating brand awareness through using the content created by users as fuel for the fire.
The popularity of TikTok prompted other brands like Instagram to begin making a run at video-related features, which led to the introduction of Instagram reels, launched across more than 50 countries on August 20th, 2020. The trend of creativity and innovation, like video-related transitions, prompted creators to join the trend in order to become popular on Instagram.
The purpose of Instagram Reels is to bring even greater engagement with users. This feature has received positive feedback from influencers, brands, and users. It's not a coincidence that the social media platforms, Pinterest and LinkedIn, are investing in their video functions as the trend continues to grow and allow businesses to reach a more engaged group of followers.
However, the growing video trend in marketing doesn't mean you should invest in costly video services. The emphasis is on telling stories and creating connections with your customers.
Short-form videos tend to be entertaining. When creating video content, it is more important to create connections with your audience and establish your brand voice.
Niche marketing is about being a specialist in a particular product or service in order to create an even stronger relationship with your target market.
Niche marketing allows you to tailor your approach to your customers' preferences. It allows you to establish yourself as an expert, and gain the trust of those who love your company.
Niche marketing is a smart strategy as it can expand over time and eventually become more successful once you've established an active community for your small business.
With a smaller number of people, it is possible to concentrate greater on quality in the services you specialise in, and establish connections with them. This makes it easier to determine and target your target audience through organic or paid ads, because there's less competition.
Being able to position yourself as an expert will allow you to charge more because of your expertise. This can help you easily make a name for yourself on social media while gaining a targeted market through social networks. Niche-specific services include Instagram Reels programmes, eco-friendly tools, and organic pet products.
The use of e-commerce platforms has increased in recent years, and is predicted to expand in the coming years.
Businesses that sell products, as well as retailers, can benefit by being online, using these platforms to increase exposure, and using social media to spread awareness of their brands.
Store owners can take advantage of the integrated shopping experience through Instagram and Facebook using ‘Shoppable’ posts and ads, which create an easy experience for shoppers on the internet.
- Mobile marketing
The most effective mobile marketing strategies are mobile marketing via SMS, app advertising, the use of social media for marketing, location-based, and proximity-based marketing.
Mobile traffic makes up over half of internet traffic. Moreover, shoppers use mobile devices to look up products and purchase online.
Since the Covid-19 pandemic, the number of purchases made in physical stores has drastically decreased, which makes it vital not just to have an online presence but to also have one that is mobile-friendly. This includes making sure that your site is responsive across mobile devices.
Over time, top marketing publications like HubSpot, Marketeer, and SalesForce have stated that businesses that use automation to help nurture prospects see an exponential rise in qualified leads.
Sending an email sequence is an automated method that allows you to follow up on an individual lead by providing resources that will help your sales, education, or items and services.
Beyond newsletters sent via email, Messenger bots (also called chatbots) are becoming more popular because they've helped companies reduce their operating costs in terms of customer support and workforce.
Being on the Messenger bot trend will certainly provide you with a significant benefit as a business owner. The ability to customise and follow sequences of messages based on clever time delays and triggers turns it into a funnel for sales that boosts conversions.
Once you're aware of the most recent digital marketing trends which will benefit your business by 2022, you're ready to take action to make them a reality to gain huge reach and greater levels of interaction.
The new trends are just beginning. It's vital to keep up to date with the latest digital marketing trends and tools available on the market stay to ahead of the marketing game.
Need support with your digital marketing? Contact EWM for the most advanced business solutions.