Kreuz & Post
A new identity, a redesigned website and direct booking setup for a Grindelwald hotel
Making the journey from discovery to booking easier.
Hotel Kreuz & Post is a family-run four-star in the heart of Grindelwald, at the foot of the Eiger. EWM refreshed its brand identity, built its website and connected its direct rates to comparison platforms. The work continues with campaigns tailored to the hotel’s seasons and markets.
Deliverables
A family hotel with several experiences to discover.
The property brings together rooms, a restaurant and a bar on the village square. Its online presence needs to help visitors understand the offer, plan their stay and book.
The collaboration began with brand identity, then expanded to the website, distribution and marketing. These stages were planned together to keep the hotel’s presentation consistent.
Connecting the website, rates and booking channels.
The hotel wanted to refresh its identity and rebuild its website. Its channel manager, rate tools and distribution channels also needed to be coordinated so that direct rates could appear where travellers compare their options.
The aim was to create a clear path to booking and keep information consistent across the hotel’s website, online travel agencies and comparison platforms.
A shared identity, a website built around booking and targeted campaigns.
We created a new identity and guidelines, then developed the website on Sulu CMS. The pages present rooms, dining and offers, with access to booking. An AI assistant integrated into the website answers visitors’ questions.
The hotel and restaurant listings on Google and booking platforms were reworked, with updated copy and photography. The metasearch setup connects rates and availability from the channel manager to Google Hotels and TripAdvisor.
Google Ads campaigns target searches for stays; Meta Ads campaigns introduce the property to its audiences. They are tailored to seasons and markets, with a local restaurant campaign and shared reporting. The scope also includes the hotel’s social channels and influencer stays.
Direct rates displayed on comparison platforms.
The website, booking listings and campaigns now share a consistent identity. The metasearch setup enables the hotel’s direct rates to appear on Google Hotels and TripAdvisor, with availability supplied by the channel manager.
Campaign reporting tracks direct bookings and acquisition costs to guide adjustments by season and market. The collaboration that began in 2024 continues with planning for upcoming campaigns.
