Structure and design
We organise pages and journeys around the information people need. Designs reflect your visual identity and cover mobile use, forms and key interactions.
- Site structure and priority journeys
- Page designs and reusable components
A website that makes your offer clear and helps people get in touch.
Understand your business, find the right service, book a meeting or send an enquiry: your website should make these actions straightforward. We build corporate, brand and lead generation websites around your audiences, content and the way your team will manage them.
Reorganise pages so that your services, strengths and relevant work are easier to understand.
A new offer does not always need more pages. We start with the questions visitors need answered and the information that helps them decide.
Plan how existing content, page addresses and useful functionality will carry over.
A redesign also affects shared links, forms and content people already use. An early inventory helps plan redirects and checks for launch.
Define page templates and components your team can use in the CMS.
Editing text, publishing news and creating pages require different levels of control. We define these tasks before configuring the content management system.
We organise pages and journeys around the information people need. Designs reflect your visual identity and cover mobile use, forms and key interactions.
We develop the website and configure the CMS for the agreed content types. Language versions, publishing permissions and required connections are defined around your organisation.
We plan content migration, relevant redirects and checks on the main journeys. Performance, technical SEO and enquiry tracking requirements are included in the scoping process.
We agree on content production, approvals and responsibilities before setting the schedule.
Review the existing site, define audiences and agree on the new scope.
The availability of copy, translations and imagery affects the schedule alongside development. Each piece of content needs an owner and an approval date.
Approve journeys and designs, then develop and add content in stages.
Templates are reviewed with representative content. A long heading, another language or a different image can change how a page works.
Test the main tasks, prepare publication and hand over the relevant access and guidance.
Checks also cover form delivery, redirects and mobile pages. Post-launch support is defined in the agreed arrangement.
The CMS can let your team update the text, images and pages included in the project. We agree on these capabilities with you and prepare a handover. New functionality or a significant structural change may require development.
Yes. We review what can be retained and what needs updating. When addresses change, we plan the corresponding redirects. Migration includes checks, but it cannot guarantee that search rankings remain exactly the same.
Yes. We plan language versions, links between equivalent pages and the publishing process. The scope specifies the languages, how translations will be produced and who will approve them.
The budget depends on page templates, functionality, content migration and integrations. Hosting, any licences, maintenance and future changes are separate items to define. We distinguish the initial website build from its ongoing operation.
Share its address, what is missing today and the actions you want to make easier.
This service is part of Build Smarter. Explore related services: UI/UX Design · Search Engine Optimisation.