Review and priorities
We review page access, searches, structure and content. Findings are prioritised by likely impact and the effort required.
- Technical and editorial review
- Prioritised action plan
Help customers find you when they search for your services.
EWM provides SEO services from Geneva: audits, technical improvements, content and internal linking. We use customer searches and your website data to identify the pages to improve. The aim is to make your offer easier to find and understand, then track the enquiries or sales that can be measured.
Identify access, structure or content issues that warrant action.
We distinguish pages search engines cannot access, poorly covered topics and irrelevant searches. Each problem needs a different response.
Organise pages around identifiable needs and search intent.
More pages are not an end in themselves. A page should have a distinct purpose, offer useful information and avoid repeating neighbouring pages.
Include SEO in page structure and launch planning.
Changes to URLs, navigation or content may affect visibility. An inventory of the existing site supports redirects and monitoring.
We review page access, searches, structure and content. Findings are prioritised by likely impact and the effort required.
We clarify topics, titles and answers, then connect complementary pages. During a website build or redesign, these decisions inform the structure and migration.
We monitor queries, landing pages and useful actions, alongside performance reporting. Our GEO and AI search visibility service builds on these foundations to examine brand mentions and citations in AI answers.
Monitoring helps adjust actions to what is actually published and measurable.
Review the website, available data and relevant searches.
A decline may affect a period, country or a few pages. We try to isolate the change before proposing broad corrections.
Address barriers and improve priority pages.
Technical and editorial changes need owners and approval. An audit without implementation does not change the website.
Track changes and choose the next actions.
Seasonality, competition and search engine changes affect results. We interpret trends with these limits, rather than attributing every variation to one action.
It depends on the site, competition, issues and implementation. Some improvements can be observed quickly; others take longer. We define work stages and monitoring metrics without guaranteeing a ranking or a result by a fixed date.
Yes. Our GEO and AI search visibility service builds on SEO: page access, clear information, useful sources and evidence. It includes an initial assessment and monitoring of mentions and citations for selected questions. The two approaches are coordinated, without guaranteeing a citation in a generated answer.
Not necessarily. Improving an existing page, answering a missing question or clarifying links may be more useful than publishing another article. We choose topics based on customer usefulness and each page’s purpose.
We connect search visits with measurable enquiries or sales, within the limits of available tracking. Enquiry quality matters as much as volume. If visits do not lead further, conversion rate optimisation helps investigate the rest of the journey.
Share your website, priority services and the markets you want to reach.
This service is part of Grow Faster. Explore related services: Websites · GEO & AI Search Visibility.