Successfully Promoting your E-Commerce Site
The e-commerce industry is a highly competitive space. Indeed, the popularity of online shopping is increasing rapidly.
Last year, online retail sales exceeded $ 2.3 billion worldwide. This figure is expected to double over the next three years. It's safe to say that consumers will continue to buy on e-commerce platforms. This should be extremely encouraging news for e-commerce brands.
But with so many competitors in the world, you'll have to find ways to stand out from the crowd if you are to survive and thrive.
In the past, we’ve discussed how to make your first sale on your new e-commerce site.
With CMS platforms such as Magento e-commerce, you can be sure that the SEO ranking of your e-commerce site will be better.
Once those first sales are over, you need to develop a strategy for sustainable growth.
There are several ways you can do this. For example, leveraging social commerce to increase online sales is a profitable marketing tactic.
Offering discounts, targeting the right audience, and accepting plenty of payment options are just a few of my favorite ways to drive online sales fast.
However, we need to go further in this strategy and understand the buying behavior of consumers.
We know that 85% of consumers use Google to find products before making a purchase.
About 33% of clicks go to the first result of Google's SERP. And 75% of all clicks are made on the first page of search results.
But what does this mean to you?
Basically, if your e-commerce site isn't at the top of the results when a consumer searches for products, you won't be driving new leads with organic traffic.
How can you improve your ranking in search results? Through search engine optimization. By improving your SEO through the following tactics, you can drive online sales.
Perform a keyword search
If you want to have a successful SEO strategy, you need to start with keyword research. This will help you understand the search terms that consumers type in when they buy the products you sell.
Google AdWords is a great place to start. The Keyword Planner will show you words and phrases related to your products, services, and lines of business.
You will be able to see how often people search for these words. The results will also show you how the volume of those words and phrases changes each month.
With this information, you can update your site accordingly to match the most popular search terms.
These subtle changes to your ecommerce site will increase the chances of your pages appearing at the top of search results. You will now receive more organic search traffic which will ultimately help you increase your sales.
Once you have your keywords, you need to add them to your website.
Of course, you can add them to your product pages and descriptions, but that won't be enough to maximize your reach. You want to include these keywords in as many places as possible on your site.
For this reason, you should add a blog to your ecommerce site.
Adding a blog to your e-commerce site will significantly increase the amount of content your website contains. The more interesting, useful content your site features, the more content your website will index. This means there will be more organic content for prospective clients to find – which can only be good for business.
Your blog also gives you the opportunity to build internal links. These links can direct visitors to other blog posts or product pages.
What’s more, blogging also increases the chances that your brand will be able to build backlinks as well.
Other websites may reference your site or link information to one of your articles. Therefore, they will credit you as the source of a link. The combination of these internal links and backlinks will improve your ranking in organic searches.
In addition, these blogs will give you the opportunity to present your products and services. You can provide demos or step-by-step guides that encourage visitors to make a purchase.
This is also the ideal place to make announcements and release your latest news. This could be anything from new products or services to seasonal promotions, answers to frequently asked questions and much more!
Boost your organic social media presence
When it comes to your online business, you’ll want to take every possible opportunity to boost your organic social media presence. This is relatively easy to do, provided you devote some time to your social media channels, and ensure they’re brimming with engaging videos and attractive images.
There’s no need to be on every social media platform out there. What you do need is to ensure you have a presence on the right channels that are appropriate to your target market.
Are you properly promoting your online store?
Selling online can be daunting at first, but it’s certainly doable, provided you do things properly. Remain consistent, be patient and don’t overwhelm yourself by trying to do too many things at once.
Choose a few marketing tactics that you think will bring you the most reward for your business, then tweak and adjust those tactics as necessary.
Alternatively, contact EWM for leading e-commerce solutions tailored to your unique needs.