How does Consumer Behaviour Impact your E-Commerce Site?
How does Consumer Behaviour Impact your E-Commerce Site?
Online consumer behaviour is how consumers decide to buy items from e-commerce platforms.
Their actions (such as recognising the issue or deciding to buy something) are influenced by ever-changing expectations and requirements.
Although needs are different for each shopper, the expectations that drive consumer behaviour are rooted in the commonality.
Expectations regarding accessibility to products, delivery transparency, the cost of shipping, and, most recently, a simple buying experience, all impact how customers make their purchases on the internet (and whether or not they'll stay loyal after they've purchased a product).
Five consumer habits on the internet and trends in shopping
What new behaviours and trends in shopping have been uncovered in the wake of Covid-19?
A recent study shows five important e-commerce trends that influence the behaviour of online shoppers.
While these trends manifest at different stages of a customer's buying process, they have one thing in common: convenience.
The most important factor to be successful in e-commerce is to be aware of the new trends and apply business strategies that meet the demands of the modern purchasing experience.
It is essential to have a simple experience
According to a study by Linnworks, 76% of consumers consider convenience to be one of their most important priority items. (78% of customers today value convenience more than before Covid’s limitations.)
One of the most important items consumers appreciate is the ability to browse online stores and checkout as a guest.
Furthermore, the fewer forms customers have to fill out, the more efficient the overall shopping experience (and more likely they will return).
Access is easy across all devices
81% of shoppers want a seamless transfer between different devices during their buying journey.
In reality, the expectation is that customers can begin their shopping journey with one device, such as a computer, and then move to a different device without interruption.
This cross-device experience will also be expected to include checkouts with personal information already filled in on any device the customer uses to finish their purchase (even when they fill in these details on another device).
Access to shopping across all channels
With the availability of various technologies, shoppers are immersed in an 'always-on' shopping experience.
70% of customers are now shopping while multitasking (for instance, scrolling through social media sites). They've also come to expect that their top brands are available on the same platforms where they spend the most time.
This increases convenience by ensuring customers do not need to leave their preferred and trusted platforms during the purchasing process.
Retailers can benefit from implementing an omnichannel model by focusing on the various platforms where consumers spend their time and, in particular, selling on social platforms like Facebook or Instagram.
Pay instantly
If retailers are thinking about tips to stay ahead of customer expectations and behaviour, it is essential to focus on all aspects of the customer experience.
Consumers want to be able to make their purchases with ease throughout the entire purchasing journey.
To provide a complete buying experience, consumers seek out online stores that offer simple-to-setup payment gateways and accept popular payment methods -like "buy now, pay later."
The convenience of payment options allows 80% of customers to make purchase decisions faster. 80% of customers buy larger items because of the convenience of easy and flexible payments.
Delivery on time and with confidence
95% of shoppers think speedy delivery is a crucial feature when buying on the internet.
Online retailers also desire transparency with shipping. In fact, 72% of customers have cancelled their purchases due to the lack of transparency in shipping.
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