5 Ways to Use Google Trends for SEO & Content Marketing
Google Trends is an effective, free application that offers data and other details about the popularity of particular search terms both on Google and YouTube.
Various reasons prove why it is an important source for research. It offers a platform for consumers to examine their search information, providing detailed stats on data related to the search.
Even better, Google Trends is easy to use, can capture information, and provides an option for comparing that data with other sites.
Searching for specific items or services can indicate whether users are likely to buy them. Knowledge of a person's prior experience is crucial in searching and, ultimately, in decision-making. In simple terms, the more information a person is aware of, the more effective their search strategies will be.
Consumers use keywords on the search engine to get their desired results. However, due to the constant number of results from a search, they may end up not using the majority (or at least the majority) of the available information. This usually means they don't get to the top of Google results.
Businesses who wish to boost sales can utilize Google Trends to rank higher in search result page(s) (SERP) as per DataForSEO. It's nothing less than a magical device.
First, you have to be aware of how to handle it.
1. Analyze Keyword Volume Trends
What's the significance? Because identifying keywords that are gaining popularity can help you stay ahead of the competition, which allows you to develop content around industry-relevant keywords that people are looking for.
For example, if you're using tools for keyword research like MOZ or SEMrush, you will get the same data of search volume that users did; however, with Google Trends, you can predict the performance of a keyword for the future.
However, how do you determine whether a term is trending or merely a fad? By expanding that timeframe, you'll better understand what's trending and what’s just a small blip.
It is also possible to determine seasonal keywords that are prone to spikes in the quarterly pattern.
2. Find Related Keywords
Another feature that Google Trends is renowned for is its ability to suggest related terms that are growing in importance.
If you have a phrase in mind, search and go into the "Related Queries" table. It will show you keywords that it believes are closely similar to the ones you're searching for, and list them in order of popularity.
3. Take Note Of "Breakout" Keywords
Google Trends replaces the percentage of searches with the phrase "Breakout." Be aware of this, as it indicates that the search term has grown by over 55,000%.
However, this doesn't mean the keyword is ad-hoc and difficult to rank. It's the exact opposite. Getting on the keyword as quickly as possible is crucial since it may not be widely used yet.
Too good to be true?
Possibly. They could be "Breakouts" that often turn out to be fashion-driven.
Creating a complete business plan around them is not recommended because they're likely to (and often swiftly) slide off the radar. For a couple of months of traffic and a highly sought-after position on the top of Google Search results, it is a good idea when done at the right moment.
4. Check Out Related Blogs and Video Topics
The possibilities don't end there. Google Trends can assist you in identifying related keywords to your search and offer information on relevant topics to write about in the future.
There is a separate table for "related topics". The table doesn't contain specific keywords, but provides insight into the larger subjects consumers search for.
If you switch between "Rising" and "Top," you'll notice that the latter will show topics receiving massive monthly searches even though they're not necessarily expanding.
"Rising," on the other side, will give results for popular topics. These broad topics are beneficial in SEO since they allow you to develop content that anticipates trends.
Once you've pinpointed the precise keywords for which you'd like to be ranked, you can list blogs, videos, blogs, or social media posts related to these subjects.
5. Localize Your Efforts by Optimizing
This is a great feature for stores that provide communities in the area.
In the past, performing the "search" was often an event associated with purchasing an item.
For businesses, you can use data from search activity to track, analyse and determine whether an item, service, or concept will be suitable for your specific target market.
Looking further at "Interest by Subregion" on Google Trends is a good idea. While you may be in the same state as millions of others, Keywords can be unique in various states, cities, and subregions.
For example, suppose you are a manufacturer of sporting footwear and are contemplating launching a line of ice skates. In that case, Google Trends will show how the volume of searches for this term varies between cities and states. "Interest by Subregion" can aid in focusing on the regions with the highest demand for goods, which will enable you to sharpen and enhance an SEO strategy.
With the modern consumer increasing their expectations and Google updating its algorithm, we've reached a stage where using Google Trends analysis is becoming more important than ever.
Need help finding the right audiences and increasing conversions? Contact EWM today.