How to use Google Trends in your Content Marketing Strategy
How to use Google Trends in your Content Marketing Strategy
Are you having a problem finding new topics for your content marketing strategy? Is writing captivating blog posts and ranking content in search engines becoming a headache for you?
These are the same problems that cause us to spend thousands of dollars a year on tools. What if these problems could be solved for free?
Let's take a look at how Google Trends can help you solve these problems.
1. Keyword Research
Tools like SEMrush and MOZ work perfectly for keyword research. They are detailed and will help to rank you highly on Google's search engines. They are useful for content planning and optimization, but marketers don't know that the data isn't always up-to-date.
A keyword with a 1000/month search volume is impressive. However, this is not what happens month-over-month. The same keyword may get 0 searches in one month, and then spike to 800 keywords the next month.
Don't forget about SEO platforms. MOZ or SEMrush can still be useful tools if you know how to use them. Although the search volume shows what people are searching for on search engines, it does not tell the whole story.
Google Trends allows you to see the rise or fall of a topic or phrase concerning the related searches people make, and where they are located. It displays the search traffic and monthly changes for a keyword over a specified period. It even predicts where it will go next.
2. Mine Keyword Gems with Google Trends
Sometimes the most important keywords are those you don't see, but this isn't easy to do without any insight.
Google Trends goes beyond keyword discovery – it also offers its suggestions.
These suggestions are also available right now. For example, you can type "marketing strategy" in the search box. At the bottom-left, you'll see "Related Topics." People are also searching for shopping topics and linear trend estimations.
To find related search terms, you can also identify similar search queries.
This information will help you when it comes to creating your SEO content.
3. You Can Add Images in Your Blog with Google Trends
Google Trends goes beyond the Google search engine result pages (SERPs) to identify trending topics. It also pulls data directly from Google Images. Switch from "web search" to "image search" using the drop-down menu.
Some users click on the "images tab" in search results to search for visuals. A business owner might be looking for data charts. A consumer may be looking for different types of pyjamas. You can also add these images to your blog or article.
4. Build A Content Calendar About Current and Future Trending Topics
Clusters and pillars, hubs and spokes. These are key to authority building, no matter what you call them. To get the best results, make sure that your topics are relevant.
You can build on your hubs as you make progress.
5. Win Over Your Competitors by Sharing Them with Others
Is your competitor more popular than you are? Make a brand name comparison to find out. Enter your brand name, click the + Compare tab, and then insert your competitor's name.
Do you have more than one competitor? You most likely do. You can enter them in the next + Compare box to view them, as shown in the above picture.
Are you unsure of your top competitors? Enter your keyword into the search box.
6. Perform Market Research for A New Product/Start-up
Nowadays, it's easy to launch a product or business. However, it's not easy to keep it afloat for a long time. It's a real struggle, especially if you don't have market data or a clear understanding of your target market.
Google Trends helps market research by showing insights and patterns about when certain keywords are most popular.
To see what is most popular, start with broad terms like features and services. Next, narrow it down to your product or niche. To spot trending categories or related queries, keep an eye out for the Related Topics.
Your audience might use something else to search for your product or service. This information can be used in your marketing and website copy to describe your offer.
7. Add Credibility to Your Content
Great content writers back up their claims with data and facts. Google Trends provides this information. Charts and graphs are required for certain topics – you can add these charts to your blogs and articles to validate your claims and back up your research with those charts and data.
8. Promote Your Content with Outreach Strategy
You've found the most popular keywords and created a piece of content that is amazing. Then you’ve published it. However, you're not done yet. It's now time to promote your content with an outreach strategy.
Final Thoughts
Great topic research is key to creating content that converts. Without the right tools and strategy for content marketing, it's not easy to put this into practice.
Google Trends can help you build SEO, thought leadership, or conversions. It can be used to determine search volume trends that will guide future content and messaging. You can then monitor and make regular updates to keep content fresh.
Contact EWM, our leading web development agency, to discuss what content strategies we can implement to augment you search engine success.