GEO, or Generative Engine Optimization, is the work of improving a brand’s and its content’s visibility in answers generated by AI search tools. This can take the form of a mention of your business or a link to a page used as a source.
From Geneva, EWM helps you understand your presence in ChatGPT, Perplexity and Google AI answers, then improve the information that describes your offer. We start with your customers’ questions, your markets and the evidence you can provide.
See whether your brand appears when customers look for a service, compare options or ask for advice.
A brand mention and a citation with a link are different observations. The audit records questions, answers, sources and the testing context to establish a starting point.
Help visitors and search tools understand what you do, who you serve and which markets you cover.
Unclear services, conflicting information and pages without specific answers make understanding harder. We also check consistency between your French and English versions.
Build your content around work, facts and sources that people can verify.
Client references, results and testimonials need to be accurate and approved. We explain their context and limitations; no evidence or optimisation guarantees a citation in an AI answer.
We define questions relevant to your business, then examine the answers, brands mentioned and pages cited. We identify missing or inaccurate information and the content to improve first.
We improve service pages, answers to common questions and case studies using your expertise. This work builds on search engine optimisation, with links to supporting information.
We check whether search tools can access the important pages of your website. We also review public business information on relevant profiles and sources, and identify corrections to make.
We monitor mentions, citations and source pages for the selected questions. Website and enquiry reporting adds context where the available data identifies how visitors arrived.
We define the scope with your team and coordinate GEO with the SEO work already underway.
Choose markets, languages, platforms and questions to monitor, then document the current picture.
We record the context: date, platform, question wording and available settings. Repeated observations help distinguish a trend from a single answer.
Address access issues and develop priority pages with useful, verified information.
Technical changes are coordinated with the team managing your website. Your specialists approve business information; we retain content that helps customers and avoid pages created purely to multiply keywords.
Repeat the tracked questions, compare answers and decide what to work on next.
Answers can vary by platform, language, context and date. Reporting separates test observations, data supplied by platforms and visits measured on your website.
GEO is the work of improving a business’s visibility in answers generated by AI search tools. It covers how your offer is understood, access to your content and the information supporting your claims. A brand can be mentioned without its website being cited; we track these separately.
SEO works on visibility in search engine results. GEO extends the observation to AI answers, brand mentions and cited sources. Both share the same foundations: accessible pages, useful information and reliable content. For Google AI answers, existing SEO best practices still apply, with no special technical optimisation required.
Start with your customers’ questions and the answers your website can actually provide. We review your presence, the sources used and access to your pages, then improve the priority information. Actions depend on each platform and its rules for accessing content. Results are observed separately for each tool.
Citations and recommendations cannot be guaranteed. Platforms choose their sources and answers can change. We define the actions, deliverables and measurement approach, then share the observed results. A mention, a cited link and an explicit recommendation are treated as different observations in reporting.
We track a defined set of questions, recording the language, platform and date. We record mentions, cited links and source pages, then identifiable visits and conversions. Google Search Console groups AI features with Web search; it does not isolate all AI visibility. These observations are a sample, rather than a measure of every generated answer.
An audit provides a starting point and priorities. Visibility changes then depend on the improvements, platforms accessing your pages and updates to their systems. Some information may change quickly; other changes take longer. We agree on stages and a review schedule suited to the scope, without promising a citation deadline.
Yes. Questions, wording and answers can differ between languages. We adapt content to the target market, check consistency and track questions in both French and English. Presence observed in one language does not establish the same visibility in the other.
The budget depends on the number of markets, languages, platforms and pages to review, as well as the changes or content needed. An audit includes the question scope, observed answers and sources, website findings and a prioritised action plan. Implementation and regular monitoring are defined in the proposal, including any paid tools.
Share your website, priority services and the markets you want to reach. We’ll define the questions to examine and the first pages to improve.
GEO is part of Grow Faster. Explore related services: Search Engine Optimisation · Websites.