Top Website Creation Trends to Watch in 2024

Top Website Creation Trends to Watch in 2024

As technology continues to evolve, the world of website design and development keeps changing.

Staying up-to-date with the latest web design trends is crucial for your Swiss business, especially if you want to keep your online presence fresh and engaging.

Looking to improve your web design efforts? Keep reading for our top website design trends for 2024 you need to know about...

1. Websites Powered by AI

Artificial intelligence (AI) is making a big impact on how websites are created and managed.

AI tools can now design websites, personalise user experiences and even offer real-time customer support through chatbots. For example, an AI chatbot can answer customer questions instantly, improving the user experience.

In 2024, we’ll see more websites using AI to offer personalised recommendations, automated services and interactive experiences that keep users engaged.

However, avoid using AI exclusively as there are limitations to the technology. Instead, use it to support your efforts.

2. Voice Search Optimisation

With the rise of smart speakers and voice assistants like Siri, Alexa and Google Assistant, optimising websites for voice search is becoming essential.

People often use natural, conversational language when using voice search, so websites need to focus on these types of keywords.

For instance, instead of typing "best pizza near me," someone might ask, "Where can I find the best pizza around here?"

Ensuring your website can handle these queries quickly and accurately will be a key trend in 2024.

3. Mobile-First Design

In Switzerland, more people are using their smartphones to access the internet than ever before.

The Deloitte Global Mobile Consumer Survey found that 97% of adults in Switzerland use their mobiles daily

According to HubSpot, 80% of Gen Z and 62% of millennials prefer to use their mobiles to perform online searches.

This means that websites need to be designed with mobile users in mind first, known as mobile-first design.

A mobile-first approach ensures that websites are:

·         Eye catching
·         Easy to navigate
·         Responsive (parallax scrolling is one example of a highly responsive web design trend)
·         Attractive on smaller screens
·         Quick to load.

In 2024’s competitive digital marketing landscape, having a website that works seamlessly on mobile devices is not just an option, but a necessity.

4. Dark Mode

Today, selfcare is talked about a lot. People are encouraged to use their phones less or at least, put their phones into dark mode (and thus switch to a darker screen brightness), especially in the evenings.  

Dark mode has gained popularity because it reduces eye strain and saves battery life on mobile devices.

More websites are offering dark mode options, giving users the choice to switch between light and dark themes based on their preference. This trend is likely to continue growing in 2024.

5. Minimalist Design

Simplicity is key in web design!

Did you know it takes just 50 milliseconds to form an opinion about a website?

Minimalist design focuses on clean, uncluttered layouts with plenty of white space. This makes websites easier to read and navigate, helping users find what they’re looking for without being overwhelmed by too much information.

In 2024, expect to see more websites adopting this clean and straightforward approach.

6. Micro-Interactions

Micro-interactions are small animations or design elements that respond to user actions.

For example, a button might change colour when clicked, or an image might have a subtle animation when hovered over.

These small details keep users engaged and provide them with immediate feedback, ultimately enhancing the overall user experience.

In 2024, micro-interactions will continue to play a big role in web design.

7. Augmented Reality (AR) Integration

Augmented reality (AR) is making its way into web design, especially in e-commerce.

AR allows users to see how products would look in their environment before making a purchase. For example, you could use your smartphone to see how a new sofa would look in your living room.

This technology is expected to enhance the online shopping experience, making it more interactive and fun in 2024.

8. Sustainable Web Design

As awareness of environmental issues grows, so too does the focus on sustainable web design. This trend involves creating websites that use less energy and have a smaller carbon footprint.

Techniques include optimising images, using clean code and choosing green hosting providers.

In 2024, more businesses will be looking to create eco-friendly websites that appeal to environmentally conscious consumers.

9. Custom Illustrations and Graphics

Custom illustrations and graphics are becoming more popular because they help your brand to stand out.

Unlike stock photos, custom visuals can be tailored to fit your unique brand identity and story. They can reflect your brand’s colour palette, and are a great way to:

·         Bring a personal touch to your website
·         Enhances its visual appeal
·         Convey your brand’s personality and message
·         Makes your site more memorable for visitors.

In 2024, expect to see more websites using custom graphics to convey their message in a unique way.

10. Well-Designed Landing Pages

In 2024, landing pages remain crucial to your web design strategy. There’s so much competition in the digital space. This means you need a well-designed landing page to:

·         Capture visitors’ attention
·         Properly convey value propositions
·         Drive conversions.

When creating your landing pages, make sure they’re tailored to your precise target audience and campaigns. Also, provide clear calls-to-action that guide users towards a desired outcome.  

Landing pages are a great way to optimise user experiences. Thanks to data-driven insights, you can constantly tweak them. As such, they are hugely helping in achieving your business goals and maximising the return on your marketing investments.

11. Enhanced Security Measures

With the increase in cyber threats, website security is more important than ever.

In 2024, we’ll see more websites using advanced security measures to protect user data. This includes:

·         Multi-factor authentication
·         SSL certificates
·         Regular security audits.

With a secure browsing experience, this helps build trust with users and keeps their information safe.

12. Accessibility

An accessible website is one that’s accessible to all. Making websites accessible for all is not just a trend but a necessity. In 2024, it will be a priority for web designers and developers to create inclusive websites that cater to all users.

13. 5G Technology

What are the benefits of 5G technology? Faster internet speeds and fewer delays. This will notably improve the online browsing experience.

With 5G, your site can offer a richer, more interactive experience. In 2024, we can expect more immersive online experiences thanks to 5G.

Are you up-to-date with these web creation trends?

Staying afloat of these trends can help your business to create a modern, user-friendly web design in 2024.

By incorporating these top web design trends and design elements, your website can offer better user experiences, drive engagement and keep up with the competition.

As technology continues to advance, embracing these trends will be key to maintaining a successful online presence and standing out in the digital landscape.

Looking for ways to improve the success of your site in 2024? Not sure where to start? Look no further than EWM.

Our Geneva-based web design and development agency specialises in the creation of award-winning websites designed to ensure you achieve your specific business goals.   

 Intereted to learn more?

 Contact EWM.



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