Quick Digital Marketing Tips for Busy Entrepreneurs
Quick Digital Marketing Tips for Busy Entrepreneurs
As most entrepreneurs would agree, time is definitely one of the most valuable resources.
With so many tasks to juggle, from managing team members to developing your products or services, it can be tricky to find the time to fit everything in.
In the midst of all of this, you’ve also got digital marketing to think about.
While it can seem like a daunting task, it’s an essential commodity if you want to ensure that you establish a strong digital presence and generate traffic to connect with your audience.
By implementing the right strategies and developing an effective digital marketing plan, you can successfully market your business online – without wasting lots of time.
Interested to learn more? Keep reading for our top 10 digital marketing tips for small businesses and busy entrepreneurs…
1. Leverage social media
In January 2024 in Switzerland, there were almost 7 million social media users, representing 78.4% of the country’s total population.
With so many millions of people using social media, it’s never been more important to have a good social media presence.
As one of the most popular and powerful marketing tools for reaching your audience, social media helps to improve your online presence and build brand awareness.
That being said, you don’t need to be on every social media platform out there (which is a relief, because there are a lot around!). Instead, concentrate on those platforms where your target audience is most active.
For example, let’s say that your targeted audience is professionals. If this is the case, then LinkedIn might be the best platform for you to post on. Alternatively, if you’re targeting a younger audience, Instagram, TikTok or YouTube could be more effective.
Regardless of which platform you post on, ensure that the social media content you create is related to your target audience.
Quick Tip: Plan your social media posts in advance with scheduling tools like Hootsuite or Buffer. With the help of these tools, you can batch your content creation and schedule posts for the week ahead in one sitting.
2. Develop a content marketing strategy
In the digital world, content remains king. But you can’t simply create any old content; it needs to be of the highest quality in order to attract and engage your audience.
That being said, you don’t need to write lengthy blog posts every day. Even short, insightful posts can add value to your audience.
Quick Tip: Start a blog on your website and commit to posting once a month, then build up to once a week. Share tips, industry news or insights related to your business expertise. This will help you to build authority around your niche while improving search results for your business.
3. Optimise Your website for SEO
Want to get noticed by search engines? Then optimising your website for SEO is crucial. While SEO can be a rather complex area, there are a few simple steps you can take to improve your site’s ranking.
Quick Tip: Use tools like Google’s Keyword Planner to find relevant keywords for your business. Incorporate these keywords naturally into your website’s content, meta descriptions and headers. Ensure your website is mobile-friendly and has a fast-loading time.
4. Utilise email marketing
Did you know that email marketing is one of the most cost-effective ways to drive conversions? According to FirstPageSage (2023), it has a 2.8% conversion rate for B2C brands, and a 2.4% conversion rate for B2Bs.
What's more, it allows you to stay in touch with your current and potential customers, delivering personalised messages directly to their inboxes.
Quick Tip: Looking for ways to build your email list? Offer something of value, like a free eBook or a discount, in exchange for their email address. Use email marketing platforms like Mailchimp or Constant Contact to automate your campaigns and segment your audience for more targeted messaging.
5. Engage with your audience
Engagement is key to building a loyal customer base. Responding to comments, messages and reviews shows that you value your customers and are attentive to their needs.
Quick Tip: Set aside a few minutes each day to respond to comments and messages on your social media profiles and review sites. This small effort can significantly boost your relationship with your audience.
6. Run paid advertising campaigns
While organic reach is essential, paid advertising can give your business a quick boost. Platforms like Google Ads and Facebook Ads allow you to target specific demographics, interests and behaviours.
Quick Tip: Start with a small budget and test different ad creatives and audiences. Use A/B testing to see which ads perform best and adjust your strategy accordingly.
7. Analyse your data
Data analysis helps you understand what’s working and what’s not. By monitoring your digital marketing efforts, you can make informed decisions and optimise your digital marketing strategy accordingly.
Quick Tip: Use tools like Google Analytics to track traffic to your website and user behaviour. Regularly review your social media and email marketing analytics to identify trends and areas for improvement.
8. Collaborate with Influencers
Did you know that the global influencer marketing industry value stood at $21.1 billion as of 2023? That’s because influencer marketing is an extremely powerful form of online marketing.
Influencer marketing is incredibly beneficial in reaching a larger audience and quickly building trust. However, you’ll need to find influencers who relate to your niche – and your brand values – and have an engaged following.
Quick Tip: Start off with micro-influencers (those with 1,000 to 10,000 followers). They often have higher engagement rates and are more affordable than larger influencers. Reach out to them by sending them a personalised message introducing yourself, along with a proposed collaboration that suits both parties.
9. Keep up with trends
The digital marketing landscape is constantly evolving. Staying updated with the latest trends can give you a competitive edge.
Quick Tip: Follow industry blogs, podcasts and influencers to stay informed about new marketing tools, strategies and changes in the digital marketing world. Set aside some time each week to read or listen to this content.
10. Automate where possible
Automation is a great way to save time! There are so many tools out there designed to help you automate various aspects of your digital marketing.
Quick Tip: Use tools like Zapier to automate repetitive tasks, such as posting your blog updates to social media or sending follow-up emails. This allows you to focus on more strategic activities.
Have you implemented any of the above tips?
Digital marketing doesn’t have to be overwhelming, and these quick digital marketing tips for busy entrepreneurs prove that. By leveraging some (if not all!) of the above strategies, you can effectively promote your business online without spending all your time on marketing.
Implement these quick tips to streamline your digital marketing efforts and watch your business grow.
EWM is a Geneva-based digital marketing agency with a focus on implementing empowering, effective digital marketing strategies for our local and international clientele. We use a combination of tools and techniques to ensure our clients’ precise needs are met. Reach out to our team today to discuss your unique requirements.
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