Social Media Trends for 2021 & Beyond
To create a truly effective social media strategy, it's important to start with data, numbers, and analyses that will guide you through the best choices for your brand and audience.
First of all, it is necessary to make a premise that refers to the context created by the pandemic: Covid has inevitably been a lever that has shifted many social media trends during 2020/2021, which could not have been foreseen given the unpredictable effect with which the pandemic has impacted everyone's lives and work.
As such, even a winning social strategy today must take into account the dynamics that have developed during this year and a half of pandemic.
Some of the social media trends that you need to keep in mind for your strategy in 2021 and beyond are the following:
Acknowledging the pandemic
While less is more (and obviously this is entirely dependent on the products or services you sell), content must occasionally take into account the scenario generated by Covid.
The effects of the pandemic will remain for a long time, therefore a good social strategy must take into account how the habits and interests of online users have suddenly changed in the space of a single year.
Just think of the new public need to obtain health and health information with understandable and usable language: content that works on social speaks the language of users and renders information in a simpler and clearer way.
User-generated content is growing in importance
User-generated content (UGC) can take on any form, including text, video, images and reviews (and so on).
Many brands often share UGC on their social platforms, as well as their websites and other marketing channels.
For example, Instagram remains a key player in UGC. Users create and share posts that involve your brand in some way, whether by exposing your products or discussing your services to their audience.
USG is ideal in promoting authenticity, generating trust, driving purchasing decisions and much more.
Memes are the fastest-growing tool for engaging communities on social media. If done right, they can go viral and increase brand popularity. But they can also be risky, so it's important to keep an eye on the web for crisis intervention where memes are created with a negative tone to your brand.
Real information and content against fake news
To fight against disinformation on social networks, it is important that each brand makes its contribution by becoming the vector of real news, for reliable information.
Providing information in a serious and conscientious manner helps your brand to present itself as an authoritative source worthy of the public's trust.
Live streams will remain popular
Many businesses had no choice but to go digital in 2020, with Zoom meetings and live events more common than ever.
As the situation continues to evolve, people have got used to interacting live with brands via their screens, therefore live streaming will continue to gain in popularity, and should certainly be a part of your social media marketing strategy.
How can you turn social trends into real opportunities?
The Talkwalker platform is a great tool for monitoring and listening to online talk and trends.
Thanks to this solution, you can anticipate the movements of your competitors and create content, products or services that genuinely interest the public, in order to improve your image and increase your credibility.
EWM possesses the skills and expertise to augment the success of your brand to incredible new heights.
For more information, contact EWM, Geneva’s leading digital marketing agency, to speak with one of our communication and social media professionals.