Smart Guide to Video Marketing

Smart Guide to Video Marketing

Looking for a video marketing guide? You’re in the right place. Here, we discuss how video marketing works and how it can increase your sales.

The Value of Video Marketing

YouTube was launched back in 2005, which was the start of video marketing. Google acquired YouTube in October 2006. YouTube runs on the ad revenue that it generates from users who watch ads on YouTube.

Marketers are increasingly embracing the ability to create high-quality videos as it becomes easier over the years. However, video communication has become more dominant over the past few years.


Mobile tech has revolutionised video marketing, and has made it easier to watch videos from the screen of your phone. During the pandemic, video consumption increased exponentially.

Now, audiences spend an average of 19 hours a week online watching videos. Therefore, it’s essential and important to recognise the value of video marketing.

Video marketing encourages sharing

Video is the second most engaging content on social media. Before creating your video marketing strategy, follow the below steps:


  1. Find out what your target audience is doing with their time.
  2. For your video, set a timeframe and budget.
  3. Select the right platform/s to share your video.
  4. Create messaging and select the right video types for your personas.
  5. Determine which metrics you want and how you will measure your success.

Start with a video marketing strategy before recording, editing, or setting up anything. Why? Because every decision you make during the video production process will lead back to your video’s purpose and what action your audience should take after viewing it.


If your team doesn't agree on a clear purpose, you will find yourself in a frenzy of editing, re-framing, and re-shooting. This is a waste of time. So instead, start the process by creating a clear strategy.


YouTube and TikTok are platforms that have focused on video since the beginning. Likewise, platforms such as Instagram and Facebook focus on video as well.


Even platforms that do not offer native video uploads stress the importance of video marketing:

  • Tweets on Twitter receive 10 times greater engagement
  • 68% of video marketers intend to use LinkedIn videos in the coming year.


Video marketing increases SEO and converts more sales


31% of marketers include video to enhance SEO. Video increases page quality and time spent on websites, which results in a boost to search engines.


More than 60% of marketers believe that customer acquisition costs have risen, and video marketers know that video helps them to generate leads.


Video has changed the way businesses market and customers shop. It's revolutionised how salespeople interact with prospects and how service departments support and delight customers. As a result, video is extremely useful in every field.


Salespeople can use video to increase customer engagement levels throughout the entire buying process. Salespeople can also use backend analytics to help them identify and prioritise unresponsive leads.


Mobile users are attracted to video marketing


Mobile users drive video consumption. A Statista survey found that 77% use a tablet or mobile device to view online videos. In addition, Facebook claims that it is 1.5 times easier for people to view videos on their smartphones daily than on a desktop computer.

Final Thoughts

Although video marketing can seem overwhelming at first, with practice and patience, you can create high-quality content unique to your brand.


Video is now a crucial part of any marketing strategy. Get a camera, start filming, and watch your engagement levels rise.


Keep learning by taking one step at a given time. Then, you will never know what a new strategy or idea can do to help you achieve your goals.


Contact EWM today to discuss our bespoke digital marketing offerings.




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