How to Choose the Best Web Agency for your Business
How to Choose the Best Web Agency for your Business
While some businesses may choose to do their own digital marketing, others make the choice to collaborate with a web design company. While there’s not necessarily a right or wrong, it certainly helps to partner with a web design agency.
Without question, a web design agency is more capable of handling all your digital marketing needs.
Whether you want them to focus specifically on, let’s say, search engine optimization to boost your online presence, or you have a wide range of requirements, the choice is yours.
However, rather than trying to tackle everything independently, it definitely makes more sense to opt for an agency. And in the meantime, you can focus on your other priorities and business goals.
So how exactly do you go about choosing a web design agency for your business?
Here are our top tips!
1. Ask yourself, “what do I need from a web agency?”
The first thing to do before you start looking for an agency is to understand your exact needs.
Are you simply in need of email marketing or social media services to appeal to your target audience, for example, or do you need a complete spectrum of web development services?
Once you understand your exact requirements, this will help you to find an agency that can meet your exact needs.
2. Check their portfolio and case studies
Think you’ve found a good agency? Before making the next move, check out their portfolio and case studies.
Take the time to browse through their previous work and understand their capabilities. Have they completed any website projects that are similar to what you need?
Check out different aspects like the design, functionality and user experience of the sites they’ve created. Love what you see? Then you’ll probably love the work they deliver for you!
3. Check out client reviews and testimonials
Positive testimonials are proof that the client is reliable and responsive, and delivers high-quality work. And you don’t have to dig deep to find testimonials and client reviews: perform a quick search on their website, social media profiles and third-party review websites.
Pay attention to the good and the bad. That way, you’ll get a balanced view of what to expect. You’ll also be able to figure out whether they have a good track record of success.
4. Evaluate their expertise
Web development is a huge field. What’s more, different agencies have different areas of specialisation. As such, be sure to find an agency that specialises in what you are looking for.
For instance, perhaps you can create a website with an emphasis on e-commerce. If so, you’ll need to find an agency with a proven track record in building online stores.
Focusing more on SEO? Then find an agency that’s experienced in impactful search engine optimisation.
5. Consider their pricing
Not all agencies are created equal!
Are you on a bit of a tight budget, or you're willing to part with a significant chunk of your annual budget? No, cost shouldn’t be the only factor, but it’s obviously an important one.
Request a handful of quotes from different agencies and compare them.
Don’t be allured by an overly cheap quote. It’s probably too good to be true. Instead, consider an agency that offers good value for your money against the services you require.
6. How responsive are they?
Let’s talk communication.
Are they good at returning your calls, emails or messages?
Good communication is the key to any successful partnership!
How responsive have you found them up to now? Take note of how quick they are to respond to your enquiries, and how clearly they communicate with you.
A partnership with a web agency is typically a long-term endeavour. Not only do they need to be responsive, but they also need to be able to explain complicated concepts to you in clear terms.
7. What are their support and maintenance service offerings?
A user-friendly, responsive web design needs regular maintenance and support.
Find an agency that offers post-launch support with their services. Will they be available to fix bugs, make updates or provide any necessary training?
A sign of a good agency is one that offers reliable, ongoing support to ensure your site remains fully functional and up-to-date.
8. What’s their development process like?
How does the agency work? What can you expect from your collaboration with them?
Inquire about the different stages of their process, from initial consultation to final launch. A clear process demonstrates that they take a professional, organised approach.
9. Meet the team!
What sort of team will be behind your requirements?
Aside from designers and developers, who are the other team members who’ll be working on your project? By getting to know the team, you’ll get a good sense of their skills and experience, as well as how well they work together.
We all know that team work makes the dream work. If there’s a strong, cohesive team behind your project, they’re more likely to deliver amazing results.
10. Trust your instincts
If something just doesn’t feel right, it probably isn’t.
Go for a digital agency that you feel confident collaborating with.
The key to any successful project is a great working relationship. So, if you get good vibes and your instincts feel right, the chances are that you’re probably making the right choice.
Remember, take your time, do your research – and don’t be afraid to ask questions. With the right agency, your business can achieve a strong online presence and reach incredible new heights.
Looking for a digital marketing agency or web design company that ticks all the right boxes?
Look no further than EWM.
EWM is a leading digital marketing agency that remains on hand to help you meet your precise digital marketing goals.
Whether you wish to augment the user experience, improve your social media strategy, create a website from scratch or do something entirely different, we’re here to support you every step of the way.
Our amazing team is waiting to hear from you!
Contact us today to discuss your precise digital marketing needs.