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News and insights

Our insights and practical advice on design, technology and digital marketing.

All our articles

Web & design

Multilingual UX: adapting interfaces to users

Marketing

Google Business Profile and local SEO in Switzerland: a practical guide

Web & design

Headless CMS: is it right for your business?

Marketing Hospitality

Direct bookings and OTAs: comparing costs for your hotel

Marketing

Technical SEO Audit Checklist for Swiss Websites

AI & automation

Generative AI for NGO Campaigns: Opportunities, Swiss Legal Framework, and Responsible Governance

Web & design

Swiss E-Commerce Platform Selection Guide: TCO, Regulations, and Local Integrations

Marketing Hospitality

Digital Training and Guest Privacy in Swiss Hospitality: Practical Guide and Funding 2026

Marketing Hospitality

Luxury hotel digital marketing: 10 priorities for 2027

Marketing

Instagram Ads: attracting enquiries for a premium offer

Web & design

Selecting a Graphic Design Agency in Geneva: Practical Guide and 2027 Decision Framework

Marketing

5 alternatives to Google: their role in your Swiss SEO strategy