How to Use Google My Business to Transform Your Real Estate Website
How to Use Google My Business to Transform Your Real Estate Website
In today's digital age, having a strong online presence is crucial for any real estate agency.
Google My Business – now known as Google Business Profile - is a powerful tool that can help real estate agents enhance their visibility, attract more clients and transform their real estate website.
Interested to learn more? Keep reading to discover how to effectively use Google Business Profile…
1. Set up your Google Business Profile
The first step is to create or claim your Google Business Profile.
Visit the Google Business Profile website and follow the instructions to set up a Google Business Profile for your real estate business.
Make sure you provide accurate and complete business information, including your business name, address and phone number, business hours, and website URL.
This information will appear in your business listing on Google Search and Google Maps.
2. Optimise your google business profile
To get the most out of your Google Business profile, you need to optimise it.
Start by choosing the right business category. For a real estate agency, categories such as "Real Estate Agency" or "Real Estate Agents" are appropriate.
This helps Google understand what your business is about and improves your chances of appearing in relevant searches.
3. Add photos and videos
Visual content plays a significant role in attracting potential clients. Add high-quality photos and videos to your profile to showcase your properties and office. Include images of:
· The interior and exterior of your featured properties
· Your team of real estate agents
· Any events or community activities your agency is involved in
This will not only make your profile more appealing but also helps with local SEO.
4. Keep business information updated
Ensure that your business information is always up-to-date. This includes your business hours, address and phone number, and any changes to your website URL.
Consistent and accurate information helps build trust with potential clients and improves your local search rankings.
5. Leverage reviews and ratings
Customer reviews and ratings are crucial for building credibility and attracting new clients.
Encourage satisfied clients to leave positive reviews on your GB profile. Respond to reviews, both positive and negative, in a professional and timely manner.
This shows potential clients that you value feedback and are committed to providing excellent service.
6. Utilise posts for engagement
Your Google Business Profile allows you to create posts to share updates, news and offers.
Use this feature to highlight new property listings, open houses and real estate market trends.
Regularly posting content keeps your profile active and engaging, which can help with lead generation and improve your search engine results page (SERP) rankings.
7. Track performance with insights
Google Business Profile provides valuable insights into how users interact with your profile. You can see how many people viewed your profile, clicked on your website or requested directions.
Use this data to understand your audience better and refine your real estate marketing strategy. For instance, if you notice a high number of searches from specific postcodes/zip codes, you might want to focus more marketing efforts in those areas.
8. Integrate with social media
Link your profile to your social media accounts. This creates a seamless experience for users who want to learn more about your agency or get in touch with you through different platforms.
Sharing your Google Business posts on social media can also increase their reach and drive more traffic to your profile and website.
9. Improve local SEO
Google Business Profile is a powerful tool for local SEO. Make sure your business name, address and phone number (NAP) are consistent across all online platforms.
This consistency helps Google verify your business information and improves your chances of appearing in local search results.
What’s more, use relevant keywords in your business description and posts to optimise your Google profile even further.
10. Utilise the Q&A feature
Google Business Profile’s Q&A feature allows potential clients to ask questions directly on your profile.
Monitor this section regularly and provide prompt, helpful answers. This not only assists potential clients but also showcases your expertise and commitment to customer service.
11. Highlight special attributes
If your real estate agency has unique features or services, highlight them on your profile.
For example, if you offer virtual tours, property management services or specialise in a particular type of property, mention these attributes!
This will help your agency to stand out from the competition and attract clients looking for specific services.
12. Promote events and open houses
Use the profile’s Events feature to promote open houses, community events and real estate seminars.
This can help increase attendance and engagement, providing more opportunities for lead generation. Be sure to include all relevant details such as date, time and location.
13. Encourage client interaction
Encourage potential clients to interact with your profile by asking questions, leaving reviews and engaging with your posts.
This interaction can improve your profile’s visibility and make it more appealing to other users. The more active and engaged your profile, the better it will perform in local search results.
14. Provide comprehensive business information
Ensure that your Google Business profile provides comprehensive business information. This includes a detailed business description, your services and any other relevant information.
A well-rounded profile gives potential clients all the information they need to decide if your agency is the right fit for them.
15. Monitor competitors
Keep an eye on your competitors’ Google Business profiles. Look at what they are doing well and where there might be opportunities for you to improve.
This can provide valuable insights and help you stay competitive in the local real estate market.
Are you using Google Business Profile correctly?
Google Business Profile is a powerful tool that can transform your real estate website by improving visibility, attracting more clients and enhancing your overall marketing strategy.
By adopting the above strategies, you can leverage Google Business Profile to its fullest potential.
Use these tips to make the most of your Google Business profile and watch your real estate agency thrive in the digital landscape.
Seeking digital marketing support? Reach out to EWM today. Our award-winning Geneva-based agency offers a full range of digital marketing solutions to clients of all types and sizes.
Contact us today to take your business to the next level!