How to Conduct an SEO Audit in Switzerland for Your Website

How to Conduct an SEO Audit in Switzerland for Your Website

Got a website for your Swiss business? Want to make sure you’re easily searchable online? Then you need to ensure you have an effective SEO (Search Engine Optimization) strategy in place.

One simple way to do this is to conduct a technical SEO audit.

What exactly is a technical SEO audit?

A technical SEO audit lets you check how well your site is performing in search engines. It also shows you what you can do to improve your organic search engine optimization.

Keep reading for our step-by-step guide on how to conduct an SEO audit for your website in Switzerland.

1. How is the health of your site? 

First things first, you need to begin with a quick health check of your website.

Tools like Google Search Console and Google Analytics are perfect for this. They help you understand how your site is performing and see how visitors are using your site. They also help you to find any errors with your site.

Google Search Console

Sign up to Google Search Console and add your website. Use the console to check your site’s performance and check for any crawl errors or security issues.

Google Analytics

Set up Google Analytics to track your website’s traffic, see where visitors are coming from and understand their behaviour on your site.

2. Do you have the right keywords on your site?

Keywords are the search terms that people use when searching for something online. They include individual words, as well as keyword phrases.

Make sure your website is using the right keywords that people in Switzerland are searching for.

Local keywords: Use keywords that include Swiss-specific terms or locations (e.g., "best chocolate in Zurich").

Keyword tools: Use tools like Google Keyword Planner, Ahrefs or SEMrush to find relevant keywords. See how often these keywords and keyword phrases are searched. Then insert the most relevant and searchable ones.

3. How does your content hold up? 

Is your website’s content high-quality? Are you writing about relevant topics that are useful for your audience?

Here’s what you should be doing:

Creating the highest-quality content:

Write about informative topics in an engaging way. Ensure your content is well-written and understandable. Avoid fluffy, overly descriptive language.

Updating your content regularly:

Make sure your content is kept up-to-date. Create new blog posts, articles or updates on a regular basis. If need be, have a content calendar in place to ensure publishing consistency.

Crafting locally-relevant copy:

Include information that’s relevant to your Swiss audience. For instance, you could write about the latest local news or events, or give locally-relevant tips and advice.

4. Have you implemented an on-page SEO strategy?

Having an on-page SEO strategy is really important if you want to elevate your local SEO success. It involves optimising individual pages on your website. That includes all titles, meta descriptions, headers and images.

Be sure to optimise the following:

Title tags: Does each page have a unique and descriptive title?

Meta descriptions: Are your meta descriptions clear and compelling? Do they encourage people to click on your link?

Headers (H1, H2, H3): Have you organised your content with plenty of headers? These make your text easier to read.

Alt text for images: Have you added alt text to your images? This helps search engines to understand what your images are all about.

5. Does your website load quickly?

It’s crucial that your website loads quickly. This includes individual pages. If it doesn’t, it will not only positively impact the overall user experience, but also your search engine optimization success.

Check the speed of your site using Google PageSpeed Insights or GTmetrix.


Compress images: Reduce the size of your images without compromising on quality.

Minimise code: Clean up your HTML, CSS and JavaScript code.

Use a Content Delivery Network (CDN): A CDN helps deliver your content faster to users around the world.

6. Ensure Mobile-Friendliness

More people than ever are using their smartphones to access the internet. In fact, 64% of searches are carried out on a mobile phone, and 36% are on desktop. As such, it’s vital that your site is mobile-friendly.

Responsive Design

Does your website look good on all devices? Most importantly, does it work well?

Mobile Test

In light of Google’s recent migration to mobile-first indexing, which happened on 5th July, it’s absolutely essential to have a mobile version of a site. This version should be easy to use and access from a mobile device. Use Google’s Mobile-Friendly Test to check how well it works.

7. Do you have backlinks in place?

Backlinks are links from other websites to your site. They help build your site’s authority and improve your SEO.

However, it’s important to place an emphasis on quality over quantity. Instead of trying to get as many backlinks as possible, focus on getting links from relevant, reputable websites.

For your Swiss website, you should try to focus on getting backlinks from Swiss websites or local businesses.

Also, be sure to remove harmful links as these could negatively impact your SEO. Use tools like Google’s Disavow Tool to do this.

8. Have you evaluated your competitors?

Take a look at what your competitors are up to. This will show you what you’re doing well, and where you need some improvements.

Here’s are some important questions to ask about your competitors:

· What keywords are your competitors ranking for?
· What type of content are they producing? How can you create even better content?
· Where are they getting their backlinks from? How can you find similar opportunities?

 9. How can you make adjustments to your SEO?

SEO isn’t a one-off activity. It’s an ongoing process that needs constant work. Monitor your progress and make adjustments where needed.

Also, conduct regular SEO audits to stay on top of your site’s performance.

Finally, track your changes to monitor their impact. You can use tools like Google Analytics and Search Console.

Follow these steps to perform a thorough SEO audit for your Swiss website. This will help you to improve your chances of ranking higher in organic search engine results. Remember, it takes time and effort to implement effective SEO, but the results are definitely worth it!

Prefer to leave the SEO audit to the experts? 

Allow EWM to do the hard work for you.

EWM is home to a team of SEO, SEA and Tracking experts who use their in-depth knowledge and expertise to support clients’ digital needs.

Reach out to us today.



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