The Evolution of the Internet of Things
The idea of connecting devices to the internet in order to control them remotely is not new, but as internet connections grow, connectivity technology gets smaller. And as the mobile world keeps us constantly connected, controlling things beyond our computers has become the next logical step in the evolution of the web.
Whether it's dimming the lights in our living room, setting the digital recorder or starting our cars, the internet allows us to control everyday household appliances from across the room or across the country.
And as the Internet of Things continues to grow, this connection has become a two-way communication. Our devices can now contact us, let us know when our car needs maintenance, alert us when the ambient temperature gets too low and even tell us when we are out of milk.
Internet-connected devices have spread like wildfire and yet, the movement is still in its infancy. In the years to come, more and more devices we interact with every day will be just as connected to the web as we are. Businesses will need to ensure their IoT marketing strategy is completely up to scratch.
The invention of the internet was a big change to which the world had to adapt. It has changed everything from business communications to social interactions, and as new technologies are introduced, it will continue to change the way we live and work. It's a safe bet that there will be many more fascinating innovations to come in our future.
How has your internet usage evolved over the years?
When the internet was first introduced, most of us had a quick look, then realised it wasn’t for us and moved on to other physical activities.
However, as the internet evolved, it became more and more popular, and today it influences so many elements of our personal and professional lives.
The way you communicate and share information has changed. Considering that over three million e-mail messages are sent every second, and that the average office worker spends around 30% of their time emailing, it’s clear that email forms a significant part of the working day.
When you're not working (and sometimes when you are), you're probably using social media to connect with your friends and contribute to the seven billion social media exchanges that occur every day.
Whether you're looking for a recipe, searching for the lyrics to the song you just heard about a local Thai restaurant and want to learn more, the internet is where we automatically turn for help.
What’s more, for many of us, the way we relax at the end of the day is powered by the internet. The rapid rise in video streaming over the years is causing cable networks to be scrambled.
When we first discovered the internet, IT departments built and managed the majority of websites due to the complexity of programming. Today web design has become an industry in its own right.
Quality web design has allowed some businesses to grow and prosper, while poor web presence has led others to failure.
Your website is more than just a validation tool. Today's web designs require more than good image placement. Designers take load speed, content placement, and SEO optimization into consideration, amongst many other features. What’s more, designers must now take into account the appearance of a website on multiple screens, as if a website is not mobile-friendly, the chances of someone staying there are very limited.
What does the future hold for the internet?
As you can see, the internet has come a long way, and at less than 50 years old, the digital revolution has only just begun. When we look at how far we have come, we wonder, what does the future hold for the internet? What will it look like in 50 years?
There are so many possible scenarios, from dystopian developments to incredible advancements. What we can certainly predict is this: the internet is here to stay, and in 50 years’ time it will no doubt be almost as pervasive and necessary as food, oxygen and water. Digital life will continue to be what people make of it, but for a better future, we must all make responsible decisions about our partnership with technology, to ensure it remains regulated to protect the public good.
Are you looking for effective website marketing solutions? Look no further than EWM. Contact our team today to discuss your unique marketing needs.