Best Hospitality Marketing Campaign Ideas for 2023

Best Hospitality Marketing Campaign Ideas for 2023

Influencer Marketing

Influencer marketing is a term that refers to individuals with a strong following or influence on social media. Their following is used to promote products or brands.

Influencer marketing is quickly becoming a top trend in hospitality marketing. This allows brands to work with prominent hospitality influencers to increase their brand visibility.

This strategy can help your hospitality brand gain trust and reputation by leveraging the words of influential people.

Paid Social Media

It takes time to build a strong social media presence. It is important to include marketing plans that will speed up this process. This can be achieved by using paid social media.

Paid social media means a brand that pays social media platforms to advertise its ads. This is a great marketing strategy for two reasons.

First of all, it is exactly the same as advertising on television channels. Second, most platforms use a pay-per-Click payment method. This means that you are only charged when leads engage with your ads.

Google Paid Advertising

PPC (pay-per-click) ads, also known as sponsored links on search engine pages or ads, are used by brands to appear under specific search queries.

Search engines such as Google are used by millions of people worldwide to find information about products and services that they need. 

These search engines are paid by brands to display their ads to users, which results in increased brand awareness and growth. 

Search Engine Optimization (SEO)

SEO (Search Engine Optimization) is a marketing strategy that optimizes your brand's online presence to increase search engine visibility and reach online users.

Most often, people don't know about your brand until they come across it in a web search.

Content Marketing

Content marketing articles are the best way to increase your brand's credibility and reach. These blogs can also help a brand's search engine marketing strategy.

Topics must contain keywords relevant to your industry to ensure that your posts rank well in search engines. Articles optimized for search engines will be posted to bring potential and existing customers to your page. This will allow them to move up in your marketing funnel.

Email Marketing Nurture Campaigns

A nurturing email campaign builds relationships and delivers personalized messages to your clients. Segmenting your audience can be done by observing client behaviour. Email automation allows you to send periodic blasts of information to potential leads.

This approach has the advantage of appealing to the reader while being supported by reliable data, thus making it more effective. If you are successful, potential customers or leads can be converted into sales or conversions. This is the ultimate goal of all marketing strategies.

Mobile Optimized Website

Every brand should have a website that provides information to customers. A website that isn't well-optimized or easy to use by potential customers is not going to get you very far.

More than half of all website visitors worldwide use mobile devices. These statistics show how important it is to have a mobile-optimized site.

Your mobile-optimized website must be simple to navigate and open on a smartphone. You will be able to attract more customers by making your website mobile-friendly. They can access more information about your brand when they click on it.

Retargeting Ads

Retargeting is showing relevant ads to users who have previously visited your website. Targeted ads will only be shown to those who have searched for or visited your hospitality brand. These ads can rekindle the interest of an existing customer. 

Here are just a few ways you can use retargeting:

  • Offer a discount
  • Add complimentary products
  • You can run campaigns at certain times

Retargeting is a great way to increase your conversion rates.

Organic Social Media Strategy

Today's most used social media platforms are Facebook, Instagram, Twitter, TikTok, and YouTube.

Your content on these platforms can make a big difference in sparking interest in your brand.

Your brand must:

  • Engage with your followers on social media platforms and respond
  • Offer a unique selling proposition (USP) or business value

Social media can help you build your brand by being current and fashionable. Social media analytics can be used to create engaging content.

Video Content Marketing

Videos are visually engaging and appealing. They can grab most people’s attention in seconds. Video content marketing is the best way to capture customers' attention from all over the globe.

To get people to visit your resort, hotel, or apartment, you need to showcase them in videos.

Video content marketing goes beyond showing your products or services in a real-life setting. Video content marketing is a popular trend in hospitality marketing. This content lets your brand tell a story.

Promoting Safety in Communications and Promotions

Potential and current hotel guests must always be in the know. Your hotel will be your home for any stay, no matter how short or long. Hotels and resorts should ensure their guests' safety, cleanliness, comfort, and well-being.

Hospitality brands have developed innovative ways of promoting their services to guests. They use the following communication methods:

  • Email campaigns
  • Text messages
  • Social media
  • Commercials

These communications can include photos of housekeeping, videos of the peaceful common areas in your hotel, highlights of your fitness equipment, or content regarding healthy dining options. 

What hospitality campaigns have you prepared for 2023?

Implementing these hospitality marketing trends in your brand's 2023 marketing plan will ensure a significant increase in brand awareness and ultimately, profit. 

Through effective marketing, businesses within the hospitality sector can communicate with customers, build awareness, and promote their unique selling propositions. 

Contact EWM for an in-depth discussion about your precise hospitality marketing needs.



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