6 UX Design Elements to Include for a Powerful Web Design
User Experience (UX) Design involves making a website or app as functional and relevant as possible. The goal of UX is to develop an online browsing experience that is user-friendly and meaningful to the user. This encourages them to return to the website or app, time and time again.
There are many ways to enhance the User Experience of a website or app. Some of the most contemporary methods include the use of illustrations, space, typography, photography and colour. Carefully applying artistic elements, such as contrast, space and balance, is vital in creating an effective visual design.
Below are 5 important UX design elements to include for a truly successful design:
1. Simplified User Journey
When an individual visits a website, their goal is achieve their goal as soon as possible. When a customer has a simple and pleasant browsing experience, this means that the website has a successful UX design.
2. A more ‘Human’ Experience
When users connect to a website, they expect to have a more ‘human’ experience that gives them an emotional connection to the digital products they are viewing.
There are a number of ways web designers can humanise the digital experience, including:
· Through micro interactions
· Through face recognition technology to share human emotions
· By developing natural ways for users to interact with the app or website
3. Access to High-Quality Content
In order for websites and mobile apps to be as appealing as possible to users, they need to be brimming with relevant, organised content that is easy to access.
One effective technique used by UX designers is to ensure the site design features plenty of whitespace. This has been proven to optimise UX as it creates harmony and balance while augmenting a website’s readability.
Another technique used by designers is to offer a very precise visual journey where users’ focus is guided with clear signals. This makes the entire web-browsing experience fluid and enjoyable.
4. A Focus on Personalisation
Personalisation is a fantastic way to create an appealing web design that compels people to revisit. Some examples of website personalisation include:
· Presenting information based on a user’s current physical location
· Presenting recommendations based on users’ previous behaviour and interactions (brands like Amazon, Facebook, Spotify and Netflix are top examples)
5. Using Biometric Verification
Biometric authentication technology is a state-of-the-art web design integration used to simplify the user authentication process.
Instead of typing in different passwords for different websites or apps, users simply use one of the following methods to gain access to a website or app:
· Fingerprint scan
· Iris scan:
· Face recognition
· Voice recognition
Without question, this is just the beginning of biometric verification technology.
6. Video Content
Providing relevant, high-quality video content is another way to enhance the user experience. It’s essential that the videos uploaded are adjusted to fit the portrait frame. Video content should also be ‘short and sweet.’ If they’re too long, users will lose interest and leave prematurely.
Nowadays there are so many options when it comes to video, including Facebook Live, Instagram Video and 360° video.
A good website needs the ideal balance between outstanding design and intuitive functionality.
Does your website have what it takes to remain appealing in the 21st century?
Contact EWM. to discover how we can elevate your UX design from okay to outstanding.
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