How to use Pinterest trends 2025 to grow

How to use Pinterest 2025 trends to grow

The digital world is constantly evolving, and Pinterest is no exception to this transformation. The platform, often underestimated in companies' marketing strategies, proves to be a powerful tool to inspire, engage, and convert users. In a recent episode of the Marketing Duo podcast, marketing experts Cynthia from Digital Bloom IQ and Jen from Jen Vasquez Media shared fascinating insights on the Pinterest 2025 trends. Whether you are an SME, a large company, or a non-profit organization, these trends offer a unique opportunity to innovate and capture the attention of your target audiences.

In this article, we explore the main Pinterest 2025 trends and offer concrete ways to integrate them into your marketing strategy. These insights, based on precise Pinterest data, will allow you to maximize your online impact while remaining authentic and relevant.

Why Pinterest trends deserve your attention

Pinterest, often perceived as a platform for visual inspiration, goes beyond simple idea sharing. User searches provide rich data reflecting consumer buying behaviors and emerging preferences. For 2025, data shows a rapid rise in searches related to sustainability, vintage, and personal expression.

These trends are particularly influenced by Generation Z and Millennials, two demographic groups that value authenticity, creativity, and ecological engagement. Companies that can align with these values have the opportunity to captivate a dynamic and engaged audience.

The major Pinterest trends of 2025

1. The return of vintage and sustainability

The vintage aesthetic and the enthusiasm for second-hand items dominate Pinterest searches this year. Here are some noteworthy figures:

Searches for "dream thrift finds" have increased by 550%.
"Vintage autumn aesthetic" has seen an impressive surge of 1,074%.
Searches for "reclaimed kitchens" have risen by 1,200%, a perfect example of the trend to combine vintage style and sustainability.

Brands and companies can draw inspiration from this trend by using vintage visual elements, highlighting recycled products, or integrating eco-responsible values into their advertising messages.

2. Fashion and retro aesthetics of the 2000s

The fashion of the 2000s is making a strong comeback on Pinterest:

Searches for "women’s preppy outfits" have skyrocketed, reaching an astonishing increase of 47,680%.
The "2000s preppy aesthetic" is also on the rise (+2,867%).

Fashion brands or influencers can capitalize on this comeback by creating collections or content inspired by that era, while adding contemporary touches to modernize the approach.

3. Coffee-inspired tones

In fashion and beauty, coffee tones are in the spotlight:

Searches for "coffee brown outfits" have risen by 632%.
The hair color called "vanilla latte blonde" is up by 2,023%.

These trends reflect a desire for subtle elegance and warmth. Beauty and fashion brands can leverage these palettes to attract consumers seeking sophistication.

4. Interior decoration: Goodbye minimalism, hello dramatic

Pinterest shows a shift from minimalist interiors to bold and personalized spaces:

Searches for "vintage tiles" have increased by 1,017%.
Vintage art deco is gaining popularity, with an 805% increase.
Revamped office spaces are a hit, with keywords like "chic cubicle decor" up by 1,543%.

5. Cultural expression and personalization

Pinterest also highlights communities like Hispanic users, who use the platform to blend tradition and innovation. Searches in Spanish, such as "couples poses" (+881%), show the growing influence of an international audience on the platform.

How to leverage these trends for your business

Pinterest trends are not just about physical products. Here's how companies from different sectors can benefit:

SMEs & Startups

Create content inspired by popular terms on Pinterest to attract a wider audience.
Use vintage aesthetics or color trends to redefine your branding.

Large Companies & Global Brands

Integrate Pinterest insights into your advertising campaigns to capture contemporary consumer values.
Offer customization options or limited ranges inspired by these trends.

Non-Governmental Organizations

Use searches in multiple languages to reach diverse audiences and promote universal causes like sustainability.
Harness strong visuals and personal stories to engage your audience.

Luxury and Hospitality Sectors

Showcase experiences based on themes like Art Deco or coffee palettes to attract your customers.
Create visual campaigns that leverage nostalgia while offering a touch of refinement.

Tech Startups and Innovation

Adopt an agile approach to quickly test content tailored to Pinterest trends.
Simplify your messages and products to meet the growing demand for customization and sustainability.

Key points to remember

Vintage and sustainable trends dominate in 2025, with searches for retro styles and recycled items skyrocketing.
Generation Z and Millennials are driving these trends, valuing authenticity and personal expression.
Companies can capitalize on these trends by adapting their content, products, and storytelling.
Pinterest insights serve for SEO and social media campaigns, enhancing overall visibility.
Multilingual approach is essential, especially in Switzerland, to capture diverse audiences.
A balance between evergreen content and trends offers a sustainable and responsive marketing strategy.

Conclusion

In 2025, Pinterest emerges as a strategic platform for companies looking to anticipate their customers' needs. Current trends go beyond visuals; they reflect values and deep aspirations of modern consumers. Whether you are an SME seeking to expand your reach or a large company exploring new markets, integrating Pinterest into your strategic toolbox could be a transformative decision. Adapt the trends to your sector, be creative with your content, and watch your brand gain relevance and visibility.

Source: "38 | Pinterest Trends 2025 for Female Founders: How to Use Them for Growth" - Marketing Duo Podcast, YouTube, Oct 3, 2025 - https://www.youtube.com/watch?v=srh0ynzL4So