The Shifting Landscape of Online Search from Google to Social Media
In recent years, there has been a notable change in how people search online, with TikTok and Instagram becoming powerful tools for people who want to search online. This has inevitably threatened the dominance of the Google search engine.
The Era of Personalised Search
Google collects user data and customises the algorithm accordingly. That is why you see more personalised results on Google. These results are based on the location, search history, online search behaviour and data tracking.
This allows the app to share your personal information with companies such as Google, which enables them to target specific ads. This has raised concerns about privacy and data protection among users, because they don't want their personal information used by Google.
Social Media's Evolution as a Search Engine
As Google remained a formidable force in the search world, social media platforms such as Facebook, Twitter and Instagram have also gained massive popularity over these past few years, evolving from simple social platforms to the search engine.
These platforms use hashtags, enhancing their search capabilities and allowing users to discover content more efficiently and in real time.
The Changing Face of Search Behaviour
The search behaviour is not only limited to text-based queries. Many platforms that offer visual search like Pinterest and Instagram have gained popularity in the past few years.
These platforms rely on text, imagery, and visuals to find content. Companies like Pinterest and Instagram are trying to reform the search functionalities of their platforms, allowing users to explore personalised content specific to their interests.
Implications for SEO and Content Creation
The rise of social media as a prominent search engine has influenced traditional Search Engine Optimisation (SEO) and completely changed content creation. Now, brands and businesses must adapt to the search algorithms, which are different for every social media website.
To attract customers, brands must now focus on creating visually appealing content such as infographics and videos. Social media influencers who are using these techniques are building trust among users.
Integration of Social Search and Web Search
Google has recognised the changing search engine trend, and now Google is integrating social media content into its web search results, ensuring increased visibility for brands and social media profiles.
Now, tweets, other social content, and trending topics will appear at the top of the Google search.
A Dynamic and Interconnected Search Landscape
This transition from Google to a more diverse search engine, combining the power of social media and web search, has revolutionised search engines and has completely changed how we interact with information and connect with the world.
While Google is the primary destination for comprehensive web searches, social media platforms are also emerging as a prominent search engine and provide users with a real-time and personalised search experience.
Looking Ahead: The Future of Integrated Search
As search engines are constantly evolving and integrating according to user demand, in the future, we will likely witness even more seamless integration of web and social media search functionalities, creating an interconnected search landscape that responds to the users changing demands.
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