Professional website: avoid 7 fatal mistakes
Professional website: avoid 7 fatal errors
Your website can make or break your business. In Switzerland, where the demand for quality is high and online competition is intense, a poorly designed or non-compliant site can be costly. Here are the 7 most common errors to avoid to maximize the impact of your professional site:
- : Neglecting multilingualism or poorly optimizing your content for search engines reduces your visibility.
- : A confusing or unintuitive interface discourages your visitors.
- : Every second counts. A slow site drives away users and impacts your ranking.
- : The new Federal Data Protection Act (nDPA) imposes strict rules. Penalties can reach CHF 250,000.
- : Swiss users mostly browse on smartphones. An unadapted site loses many visitors.
- : Cyberattacks and the lack of an SSL certificate harm your credibility and customer trust.
- : An unmaintained site becomes obsolete and can hinder the growth of your business.
Quick summary: To succeed online in Switzerland, your site must be fast, secure, compliant with laws, and offer smooth navigation on all devices. These points are essential to attract and retain your customers, while avoiding costly pitfalls.