Our Favourite Digital Marketing Tools & Software
Our Favourite Digital Marketing Tools & Software
Digital marketing is the backbone of a successful online presence, especially in today’s competitive business landscape.
The issue is, there are so many tools available and so much software to choose from. This can make it so difficult to know what to choose from!
The most important thing is choosing the right tool that enables you to optimise your campaigns, streamline workflows and maximise results.
No matter the size or type of business you operate, these tools are game-changers.
Whether you need support with social media management, email marketing, SEO or analytics, these tools can do it all!
Below, we bring you some of our favourite digital marketing tools and software. Our goal is to educate you on the tools available, and help you to achieve your goals more effectively and efficiently.
1. Google Analytics
Google Analytics is the top tool for understanding website performance. It gives you information that’s not available on other platforms – it simply cannot be beaten.
The best part? It’s free! So, if you want to track and analyse your website traffic, understand user behaviour and your conversion rates, this is the tool for you.
It also has a comprehensive dashboard so you can identify what’s working, what needs improvement and how visitors are engaging with your site.
Key Features:
· Real-time tracking
· Customisable reports
· Integration with other Google tools like Ads and Search Console
Whether you’re a beginner or an experienced marketer, Google Analytics is a must-have in your digital marketing toolkit.
2. HubSpot
With its free plan, amazing features and user-friendly interface, this is another highly popular tool.
HubSpot is an all-in-one inbound marketing platform. It offers a range of features, including content management, email marketing, lead tracking and CRM integration. And while it’s free, it also has paid plans for those looking to unlock more advanced tools.
Key Features:
· Email automation and personalisation
· Social media scheduling and monitoring
· Robust reporting and analytics
3. Canva
With its user-friendly interface and vast library of templates, Canva is another popular choice. Thanks to this tool, creating professional-quality designs couldn’t be easier. From social media posts to infographics and presentations, Canva offers templates and customisation options to suit any brand style.
Key Features:
Drag-and-drop design tools
Vast library of templates, images and fonts
Collaboration features for teams
Are you a startup? Take advantage of Canva’s free plan. Looking for more advanced capabilities such as brand kits and premium assets? Then opt for the Pro version.
4. SEMrush
Are you focused on improving your online visibility? Then SEMrush is for you.
This powerful SEO and digital marketing tool provides detailed insights into keywords, backlinks and competitor strategies. Thanks to SEMrush, you can optimise your websites and content more effectively.
Key Features:
· Keyword research and rank tracking
· Competitor analysis
· Site audits for technical SEO issues
Refine your strategy and stay ahead of the competition with SEMrush.
5. Mailchimp
What’s the most effective way to reach customers? With email marketing!
Mailchimp is a favourite among marketers. Its intuitive platform simplifies the creation, scheduling and analysis of email campaigns.
It also has a free plan which is perfect for small businesses, while the premium option caters to more advanced needs.
Key Features:
· Customisable email templates
· Audience segmentation
· Integration with e-commerce platforms
6. Hootsuite
Managing multiple social media accounts? While it can be overwhelming, Hootsuite brings everything together in one place.
This social media management tool allows you to schedule posts, monitor performance and engage with your audience seamlessly. Also, its user-friendly dashboard is a time-saver for busy marketers.
Key Features:
· Bulk scheduling for posts
· Analytics and performance tracking
· Integration with major social media platforms
7. Trello
Looking for project management and team collaboration support? Trello is a straightforward, versatile tool.
It uses a visual board system to organise tasks, making it easy to track progress and manage workflows.
Key Features:
· Drag-and-drop task management
· Integration with other apps like Slack and Google Drive
· Customisable boards and cards
Is your marketing team juggling multiple campaigns and deadlines? Trello could be the tool for you!
8. Ahrefs
Ahrefs is another excellent tool for SEO and content marketing. It specialises in backlink analysis, keyword research and content gap identification.
Want to develop strategies to improve search engine rankings? This is the tool for you.
Key Features:
· Comprehensive backlink database
· Competitor analysis
· Site explorer and content research tools
Whether you’re optimising old content or planning new articles, Ahrefs provides actionable insights.
9. Sprout Social
Sprout Social combines social media management with in-depth analytics. It helps you to build stronger connections with your audiences. It also offers robust team collaboration features, making it ideal for larger organisations.
Key Features:
· Social listening tools
· Detailed audience insights
· Scheduled publishing and performance tracking
Thanks to its advanced reporting tools, Sprout Social helps you measure ROI and refine your strategy.
10. Slack
Effective communication is absolutely crucial in the workplace. Slack is a go-to tool for instant messaging and collaboration, and is used by many businesses across the globe.
Its user-friendly platform keeps team members connected, whether they’re working remotely or in the same office. What’s more, it helps teams stay organised and communicate more efficiently.
Key Features:
· Real-time messaging and file sharing
· Integration with other apps like Trello and Google Workspace
· Customisable channels for different projects
11. Adobe Creative Cloud
Need advanced design capabilities? Adobe Creative Cloud offers a suite of professional tools, including Photoshop, Illustrator and Premiere Pro. These are perfect for creating high-quality visuals, videos and graphics.
Key Features:
· Comprehensive design and editing tools
· Cloud storage for easy access
· Integration with other Adobe products
Though it’s more expensive than some alternatives, if you’re a creative professional, the versatility of Adobe Creative Cloud makes it worth the investment.
12. Zapier
Zapier simplifies workflows by connecting different apps and automating repetitive tasks.
Whether it’s syncing data between your CRM and email marketing platform or automating social media posts, Zapier saves time and reduces errors.
Key Features:
· Easy-to-use automation builder
· Integrations with over 2,000 apps
· Customisable workflows (Zaps)
Marketers can focus on strategy while Zapier handles the busywork.
13. Buffer
Buffer is another popular tool for social media management. Known for its simplicity and effectiveness, it allows you to plan, schedule and track posts across various platforms.
Key Features:
· Queue management for posts
· Analytics for engagement tracking
· Browser extension for quick sharing
Buffer’s clean interface and straightforward approach make it an excellent choice for small teams.
14. BuzzSumo
Content is king in digital marketing! BuzzSumo helps you identify trending topics, analyse competitors’ content and discover influencers in your niche.
Key Features:
· Content analysis and insights
· Influencer discovery tools
· Alerts for brand mentions and keywords
BuzzSumo ensures your content strategy is data-driven and impactful.
Are you using any of these digital marketing tools?
Choosing the right digital marketing tools and software can transform your campaigns, making them more efficient and results-oriented.
Whether you’re a small business owner, a freelancer or part of a larger marketing team, these tools cater to a wide range of needs.
By integrating them into your workflow, you can stay ahead in the ever-evolving digital landscape.
Explore these tools, experiment with their features and find the perfect mix that aligns with your goals. With the right resources at your disposal, the possibilities for your digital marketing success are endless!
Seeking digital marketing support? Allow our experts to help your business shine! Reach out to the team at EWM today to discuss your precise needs.