AI generative and SME: 6 concrete applications for a quick ROI in Switzerland
Generative AI and SMEs: 6 Concrete Applications for a Quick ROI in Switzerland
Generative AI is a major opportunity for Swiss SMEs. It can transform , automate repetitive tasks, improve customer experience, while increasing productivity and revenue. Here are 6 key applications for a quick return on investment:
- Automated writing: Create advertising texts, articles, or newsletters more quickly.
- : Automate up to 70% of customer requests.
- Task automation: Save time on administration and document management.
- Data analysis: Make decisions based on precise and actionable data.
- Visual and video creation: Reduce your marketing costs and improve your campaigns.
- Employee training: Offer personalized learning paths through AI.
With significant productivity gains and a potential impact of 92 billion CHF on the Swiss GDP by 2030, integrating generative AI is a strategic choice for SMEs. Discover how these tools can transform your business.
Generative AI for Creating Content in Your SMEs
1. AI Writing Tools
Swiss SMEs are increasingly adopting AI-based writing tools to improve their content production. A recent study reveals that one-third of SMEs in Switzerland are already using generative AI to write advertising texts and other content.
These tools allow for quickly creating various types of content, such as:
- and web pages
- Product descriptions
- Social media posts
- Advertising texts
According to Implement, the use of these technologies could increase the Swiss GDP by 11% over the next ten years, thanks to the productivity gains they bring.
Tips for Making the Most of These Tools
- Adapt the tone and style to reflect your brand identity.
- Add specific information to your sector to enrich the content.
- Alternate structures for a more natural outcome.
- Review and adjust the generated content to ensure its quality.
"Mark AI has allowed us to save a considerable amount of time in creating articles, especially when it comes to more complex or technical subjects. Today, we recognize that our content strategy has evolved significantly thanks to this." - Manon Hugel, Marketing Manager
A Multilingual Asset for Switzerland
With several national languages, AI writing tools offer a key advantage: the ability to produce content in different languages. This helps businesses better communicate with their diverse target audiences.
Maximizing Return on Investment
For optimal ROI, opt for tools with:
- User-friendly interface
- Built-in SEO features
- Compliance with Swiss standards
- Advanced customization options
The results can be impressive. Some companies report an 18x return on investment thanks to these tools, proving their ability to support the growth of Swiss SMEs. Let's now move on to the focus on customer service.
2. AI Chatbots for Customer Service
AI chatbots are transforming how Swiss SMEs manage their customer service. They provide continuous assistance while reducing costs. According to recent data, these tools can automate between 40% and 50% of customer requests.
Concrete Results and Figures
Here are some figures illustrating AI :
| Indicator | Average Result |
|---|---|
| Reduction in support requests | 30% |
| Customer satisfaction | 95% |
| Average resolution time | -35% |
| Request automation | 60-70% |
Success Stories
Kantonspital Baden is a compelling example. Omar Gisler, Marketing and Communication Manager, explains:
"With aiaibot, we can automate 60-70% of requests. This greatly relieves our employees on the phone and in social media."
In the insurance sector, Generali Switzerland reduced level 1 email support needs by 40%, while achieving classification and routing accuracy exceeding 85%.
Key Features to Maximize ROI
To make the most of AI chatbots, SMEs should focus on specific features:
- Integration with existing systems: Connection with CRMs and other business tools.
- Advanced customization: Tailoring to the company's specific needs.
- Secure storage: Data hosting in Switzerland for optimal compliance.
- Continuous learning: Regularly improving responses through AI.
Sandra Lüthi, Communication Manager at Entsorgung + Recycling Stadt Bern, shares her experience:
"Entsorgung + Recycling Stadt Bern aims for Bern to have the most customer-friendly waste disposal in Switzerland. We are convinced that with the chatbot, we have come a step closer to our goal. For citizens, it is not always easy to navigate through the jungle of information. The chatbot provides easy access for everyone."
Freeing Up Human Resources
Another major advantage of AI chatbots is that they allow teams to focus on higher value-added tasks, such as:
- Handling complex questions.
- Guiding users through specific processes.
- Identifying and prioritizing urgent requests.
- Creating solutions tailored to individual needs.
"From my point of view, I can say that with aiaibot and two days of conceptualization and implementation investment, effectively without technical background, you can create a perfectly functioning chatbot."
By integrating these tools, SMEs can better prepare for the challenges of upcoming digital transformation.
3. Work Process Automation by AI
AI-based automation, like chatbots, offers significant efficiency gains for Swiss SMEs. This technology transforms the management of administrative and operational tasks, delivering tangible and measurable results.
Financial Impact and Productivity
Here are some data showing the results achieved through AI automation:
| Impact Area | Observed Result |
|---|---|
| Time saved on creating offers | +40% |
| Team engagement | 70% |
| User-friendliness | +60% |
| Return on investment | 28x |
Key Application Areas
Generative AI improves several essential processes for the digital transformation of SMEs:
- Document management: Automatic data extraction from invoices and receipts using Optical Character Recognition (OCR).
- Administration: Automatic generation of invoices and follow-up reminders.
- Communication: Automation of responses to common emails.
- Financial analysis: Processing and analyzing accounting data.
Security and Compliance
Marcel Trüb, CEO of RIZ AG, emphasizes the importance of security:
"Operated in highly secure Swiss data centers, SwissGPT analyzes the entered requests in real-time and continuously anonymizes the data declared as sensitive. With SwissGPT, customers and their users benefit from using the latest AI technologies and the assurance that no sensitive data leaves Switzerland."
Through these measures, companies benefit from the latest technologies while ensuring that their sensitive data remains in Switzerland.
Future Perspectives
The impact of generative AI on the Swiss economy could reach 92 billion CHF of GDP by 2030, with around 66% of jobs affected.
Alexander Stahl summarizes the challenges:
"AI automation is a decisive factor for small and medium-sized enterprises (SMEs) - it is a competitive advantage today, a necessity next year, and soon a company without AI will be left behind."
To take advantage of these advancements, SMEs should opt for , SOC 2, and ISO 27001:2022 compliant tools, integrable via API and hosted in Switzerland. These tools not only optimize processes but also free up time for strategic tasks essential to their development.
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4. Data Analysis by AI
After optimizing their processes, SMEs can now use data analysis to refine their business strategy. Artificial intelligence (AI) transforms this analysis by providing precise and measurable results.
Impact on Business Performance
Recent data shows the effect of AI-based analysis tools:
| Indicator | Observed Result |
|---|---|
| Cost reduction | 75% of companies report a decrease |
| Customer satisfaction | 67% increase |
| Forecast accuracy | 40% improvement |
| Service level | 50% progression |
| Inventory reduction | 25% decrease |
Application Examples
Take the case of Sushi Mania, which adopted Haidi's solution. The result? A 70% reduction in food waste in just one month.
In the manufacturing industry, Lindt & Sprüngli uses the MAS (Manufacturing Analytics System) developed by EthonAI. This system analyzes in real-time the effect of ingredients and production processes on truffle quality. These concrete examples show why many SMEs are turning to these technologies.
Investments and Adoption
Swiss SMEs are actively investing in these solutions. About 50% plan to spend between 10,000 and 25,000 CHF, 25% up to 100,000 CHF. Furthermore, 53% of SMEs already use AI to monitor market trends.
Tips for Successful Adoption
Effixis offers practical workshops, personalized advice, and technical expertise to turn AI-related ambitions into tangible results.
To make the most of these tools, SMEs should choose solutions compatible with their current systems, offering real-time dashboards and predictive analysis capabilities. It is also essential to train teams to maximize efficiency.
With 42% of SMEs already users and 95% planning to increase their usage, AI data analysis becomes an essential lever to remain competitive.
5. Image and Video Creation by AI
Thanks to AI, SMEs can transform their visual communication, making it faster and less costly.
Impact on Visual Production
AI-based tools allow for time savings and improved results:
| Aspect | Results Obtained |
|---|---|
| Production time | Reduced from 6 weeks to 7 days |
| Content variations | Multiplied by 10 |
| Engagement | Increased by 26 times |
| Advertising performance | 40% increase |
| Internal marketing costs | Reduced by 37% |
Solutions for SMEs
Tools like Visio.Studio's Signature offer AI-based customized templates designed to match a brand's visual identity. These templates generate consistent visuals from simple textual descriptions.
Usage Examples
Take Midjourney, for instance, for image creation or Kaiber for producing videos aligned with a soundtrack. These technologies enable SMEs to develop more impactful marketing campaigns.
Practical Tips
To make the most of these tools, SMEs can:
- Train their teams to use these technologies
- Adapt AI models to their brand image
- Use Vidby to translate and dub content according to regional needs
Concrete Results
For example, IBM reduced its internal marketing expenses by 37% with Visio.Studio's Signature. By adopting these solutions, Swiss SMEs can enhance their marketing strategy while freeing up time for other initiatives.
6. Employee Training Systems by AI
AI is no longer limited to visual content creation. It now plays a key role in enhancing employees' skills, an essential element to support business growth. In Switzerland, this use of AI in training strengthens the competitiveness of SMEs, complementing the other applications already in place.
Impact on Professional Training
| Aspect | Observed Results |
|---|---|
| Rapid implementation | Up to 12 times faster |
| Team engagement | 70% increase in just 3 weeks |
| Simplified use | 60% increase in user comfort |
| Return on investment | Multiplied by 28 |
Solutions Designed for Swiss SMEs
AlpineAI's SwissGPT platform offers a secure solution tailored to sensitive sectors. Designed to comply with Swiss and European standards, it ensures data confidentiality, making it an ideal choice for SMEs looking to integrate AI tools into their processes, especially in employee training.
Tailored Learning
These systems go beyond traditional tools by adjusting to each employee's specific needs. Through precise analyses, they allow for personalized training paths by: