Growing your Brand on Twitter

Growing your Brand on Twitter

Twitter is one of the world’s most popular social media platforms with millions of users.

Many businesses use the platform to reach their audiences and it is clear to see why.

Twitter is a cost-effective way to engage with your customer base. It gives you access to an international audience, while providing you with an opportunity to interact with customers instead of constantly promoting your products or services. 

Once you establish a presence on Twitter, you’ll soon be able to promote your brand via the platform.

However, it is not enough simply to focus on increasing the number of followers.

Twitter is not a game show where the winner is the one with the most followers, you should not collect followers but you should be followed by people who value your work.

Ignore techniques designed to increase the number of Twitter followers with inappropriate methods, such as buying them or getting them with specific applications.

In doing this, you will only get off to a bad start in your approach to communicate well on this social network.

Instead, focus on organic ways of increasing your following.

Here are our top tips on how to grow your brand on Twitter:

Don't just think about self-promotion.

What should you post on Twitter? It depends on the needs of the audience, but one rule is clear: Stop just talking about yourself and your business, your offers and discounts. Twitter is about conversation, and engagement.

What content works on Twitter?

On Twitter, you need to engage with your followers by talking about what people like.

Use Twitter Analytics to understand what your followers want. Let go of the idea that you have to talk about who you are and what you do on social channels.

Use @mentions to engage

To start communicating well on Twitter, you need to familiarize yourself with a crucial tool: the @mention. That is to say the mention of the users.

This activity can be accomplished by placing the @mention before the username or through the mention in an image or photo that accompanies your tweet.

However, you can’t simply mention random people on Twitter.

Only focus on those who are related to the content you are sharing. In other words, it's not okay to share a link to a product you are selling and mention someone just to ask if they like it or want to buy it.

Pay attention to the difference between replying and mentioning when you start using Twitter.

In terms of replying, you reply to a tweet in which you are quoted or not with the relative command. In terms of mentioning, you use the snail directly to initiate a discussion and not just to respond and respond.

Focus on the visual

Tweets that contain an image are much more likely to be shared. A study conducted by Twitter suggests:

"People don't engage the same way with every tweet. But we can now confirm that adding videos, links and photos leads to an impressive increase in the number of retweets."

People don't interact with tweets in the same way. But we do know that adding videos and photos leads to an impressive increase in the number of retweets (35% and 28%, respectively).

Aside from videos and photos, you can also use GIFs and polls to connect with followers.

Twitter features a built-in GIF keyword – simply search for a keyword and choose the clip that is most applicable to your tweet.

Use hashtags

Hashtags are searchable identifying words or phrases that group tweets together. Using tweets is the ideal way to increase your content’s visibility, well beyond your followers.

Some popular and well-known hashtags include #FollowFriday and #ThrowbackThursday.

While some brands use trending hashtags to add to the conversation or promote their products, others create their own hashtags to attract attention.

Focus on hashtags that are relevant to your content.

lso, check the trending box daily (on the left-hand side of your timeline on desktop, or the search tab in the app) for inspiration on what to share with your followers. Again, be sure to keep it relevant to your brand. 

Closing thoughts

Connecting with your audience is imperative to keep them interested in your brand and as you can see, there are so many easy ways to do this.

As with any other marketing tool, Twitter should be used by social media marketing experts in order to be a success for your brand. It’s important you execute a carefully created strategy in order to successfully engage current and potential customers.

At EWM, Geneva’s leading digital marketing agency, our social media marketing experts offer in-depth solutions designed to elevate your brand to new levels of success.

We take an agile, 360-degree approach to digital marketing, ensuring your business achieves its unique goals.

Contact EWM to discuss your specific needs.