Google to End Websites Built with Google Business Profiles
Google to End Websites Built with Google Business Profiles
Websites made with Google Business Profiles are basic websites powered by the information featured on your Google Business Profile.
In a recent announcement, Google delivered news that will impact many small businesses: starting from March 1st, 2024, websites created for free using Google Business Profiles will be phased out.
Instead, visitors to these sites will be directed to their respective Business Profiles. This redirection will continue until June 10th, 2024, after which point, users will encounter a "page not found" error.
For businesses relying on a .business.site domain, it's time to strategize for a new online presence.
Decoding Google's Move: The Fate of Free Websites
Will Google's free websites shut down? The answer is both yes and no. Free websites built through Google Business Profiles will indeed cease to exist as of March 1st, 2024. However, it's essential to note that Google Sites, an independent free webpage builder by Google, will remain unaffected.
Unpacking the Significance of a Google Business Profile Website
Until recently, entrepreneurs could easily create simple, single-page websites for their small businesses based on the information within their Google Business Profile (previously known as Google My Business).
These websites carried the ".business.site" extension and were relied upon by numerous small businesses. With the deadline drawing near, Google is dimming the lights on websites created through Google Business Profiles. As such, small business owners must now create a new website strategy.
Google's Key Considerations Laid Bare
Google has outlined a number of important considerations in their support article:
1. Domain Changes
Domains ending with .business.site and negocio.site will no longer be associated with the website field in your Business Profile. As such, it's important that you promptly update your profile with a new website address.
2. Profile Focus
Your Google Business Profile remains pivotal. It's the ideal space to showcase your business, share updates, utilise visuals, and provide contact details.
3. Crafting a New Website
You should consider platforms like Wix, Squarespace, GoDaddy, Google Sites, Shopify or WordPress to build a new website. Alternatively, reach out to EWM for the latest in bespoke web design. Remember to update your Business Profile with the new website link.
4. Ads Campaign Management
Update ads linked to your Google Business Profile website before March 1st, 2024, to avoid disruptions.
5. Managing Custom Domains
For those using custom domains to redirect traffic, establish redirects to new sites before June 10th, 2024.
Actionable Steps for Small Businesses
1. Assess Your Setup
Determine if your business relies on a Google Business Profile website. If so, start planning for the transition.
2. Select a New Platform
Explore alternative website builders and create a dynamic website that reflects your brand.
3. Update Your Profile
Once your new website is live, update the information in your Google Business Profile.
4. Communicate with Customers
Inform customers about the change through emails, social media, or updates on your Business Profile.
5. Seek Assistance
If needed, reach out to EWM for expert guidance.
Navigating the Transition
The discontinuation of Google Business Profile websites marks a shift in how small businesses manage their online presence. While adjustments are inevitable, this change also presents an opportunity to enhance your online footprint with a more comprehensive website.
By taking proactive steps now, you ensure a seamless transition for your business and stay ahead of the competition. Embrace the change, and let your online presence flourish in this evolving digital landscape!
Looking for web design and development support? Look no further than EWM.
Contact our team of experts for advice and support on how to successfully tackle the upcoming changes, or for the latest design and development solutions.