Effective link building strategies in Switzerland (without Google penalties)
Effective Link Building Strategies in Switzerland (without Google penalties)
Link building, or creating inbound links, is essential to improve the visibility of your website on Google, especially in Switzerland, where:
- 90% of internet users click on the top 3 results of a search.
- 85% of the population regularly uses the internet, with Google.ch as the dominant search engine.
Summary of key strategies:
- Respect Google's rules: Obtain quality, natural, and relevant links to avoid penalties.
- Target the local Swiss market: Tailor your efforts to the 4 official languages (German, French, Italian, Romansh) to reach each region.
- Use reliable Swiss directories: Register on platforms like local.ch or search.ch for .
- Create partnerships: Collaborate with local businesses or media to obtain relevant links.
- Focus on multilingual content: Publish pages adapted to each regional language to maximize your reach.
Recommended Swiss directories table:
| Directory | Domain Authority (DA) | Main advantages |
|---|---|---|
| local.ch | 57 | Local search, mobile app |
| search.ch | 59 | Phone directory, local data |
| ch.kompass.com | 68 | B2B company directory |
| justlanded.com | 75 | Expat community |
Mistakes to avoid:
- Buying backlinks or using artificial schemes.
- Ignoring Swiss linguistic and local specificities.
- Neglecting the monitoring and management of existing backlinks.
In Switzerland, a successful link building strategy relies on local links, a multilingual approach, and compliance with Google guidelines.