Alternatives to Mailchimp for Swiss SMEs
Alternatives to Mailchimp for Swiss SMEs
Those seeking alternatives to Mailchimp must consider several key criteria: compliance with GDPR and nFADP, data hosting (ideally in Switzerland or Europe), French support, and efficient automation tools. Here is an overview of the main solutions:
- Brevo (formerly Sendinblue): Servers in France, GDPR compliance, French support, starting at 7.50 CHF/month.
- Mailjet: Data hosted in France and Germany, integrated GDPR tools, French support, starting at 10.35 CHF/month.
- Mailpro: 500 free emails, paid plans starting at 10.75 CHF/month.
- ActiveTrail: Data in Europe, multichannel workflows, multilingual support, starting at 15 CHF/month.
- Sarbacane: Servers in France, simple automations, French support.
Quick Comparison
| Platform | Data Hosting | GDPR Compliance | French Support | Starting Prices (CHF) |
|---|---|---|---|---|
| Brevo | France | Yes | Yes | 7.50 |
| Mailjet | France/Germany | Yes | Yes | 10.35 |
| Mailpro | Switzerland | Yes | Yes | 10.75 |
| ActiveTrail | Europe | Yes | Yes | 15 |
| Sarbacane | France | Yes | Yes | Variable |
Choosing a suitable platform depends on your priorities: data localization, budget, and necessary features.
I Tried 26 Email Marketing Tools - These Are The Best
1. Brevo (formerly Sendinblue)
Brevo (formerly Sendinblue) is a French platform designed to meet the digital needs of Swiss SMEs while complying with European standards.
Data Localization
Brevo's servers are located in France, ensuring data management compliant with legal requirements for information protection [5].
GDPR Compliance
By fully integrating GDPR principles, Brevo ensures data confidentiality. This simplifies email marketing campaign management for SMEs by eliminating some technical compliance constraints [3].
French Support (fr-CH)
For Swiss users, Brevo offers French customer service, facilitating quick resolution of technical issues [4][5].
Pricing in CHF
Brevo offers a free plan allowing up to 300 emails per day. Paid plans start from €7 per month (approximately 7.50 CHF) for 5,000 emails, with pricing tailored to the sending volume [1][2][5].
With these features, Brevo emerges as an effective and accessible solution, particularly suited to the needs of Swiss SMEs.