10 quick SEO actions to improve your ranking

10 quick SEO actions to improve your ranking

In the constantly evolving digital world, search engine optimization (SEO) remains one of the most powerful tools to attract qualified traffic to your website. But it's not just about appearing better on Google; it's about doing it effectively, with concrete and measurable actions. This article explores the key points shared during an SEO webinar based on the principles of Ahrefs, focusing on quick and practical solutions to improve your online ranking.

Whether you are a local SME in Geneva, a multinational corporation, or a tech startup, these tips will guide you towards a more effective and sustainable SEO strategy.

Why Updating Your Content Is Crucial

One of the major takeaways from the webinar was the importance of keeping your content fresh and relevant. Often, companies focus on creating new content, forgetting that their existing pages can be powerful assets.

• Update your "pillar content": These essential pages for your business should be revised at least every quarter. Incorporate new data, case studies, or recent industry trends.
• Impact on users and Google: Showing that your site evolves with market needs enhances your credibility with visitors while signaling to Google that your content is up to date.

Imagine your website as a shop window: if it looks dusty or outdated, passersby (and algorithms) will look elsewhere.

Optimize Your Internal Linking Strategy

Internal links are often overlooked in SEO strategies, yet their impact is significant. Think of your site as a library:

• Facilitate navigation: Internal links should guide your users logically and intuitively to the information they seek.
• Improve indexing: Internal links also help Google better understand your site's structure and content, which can improve your ranking.

A key tip: ensure that every important page on your site is well connected to others, using relevant keywords in your text anchors.

Identify Content Gaps and Seize Opportunities

Another effective strategy is to analyze content gaps between you and your competitors. This means asking the right questions:

• What questions is your target audience asking?
• What topics are your competitors covering that you are neglecting?

By answering these questions, you can not only fill the gaps but also seize opportunities to produce unique content that better meets your users' expectations.

Resolve Technical Issues on Your Site

A technically sound site is essential to provide a quality user experience and improve its ranking. Some essential technical points to check:

• Loading speed: A slow site drives users away and harms your ranking. Google now favors fast sites, especially on mobile.
• Mobile compatibility: Your site must be "responsive," meaning it automatically adapts to different screen formats. This includes intuitive navigation and easily clickable buttons.
• Broken links: Links leading to non-existent pages (404 errors) not only affect user experience but also your site's image with search engines. Use tools like Google Search Console to identify and correct these errors.

Emotion in SEO: The Art of Storytelling

Beyond technical aspects, storytelling plays a central role in a successful content strategy. Why? Because users connect better with brands that tell an authentic and engaging story.

• Humanize your brand: Tell how your products or services solve real problems.
• Create an emotional connection: Engaging stories increase customer loyalty and brand memorability.
• Differentiate yourself: Using unique stories can set you apart in a saturated market.

SEO, a Constantly Evolving Process

SEO is a dynamic process that requires continuous updating to remain competitive. What worked yesterday may be obsolete tomorrow. By integrating the latest trends and adopting a user-centric approach, you can maintain your competitive advantage.

Key Takeaways: What to Remember

• Regularly update your pillar content to ensure its relevance and attract visitors.
• A good internal linking strategy optimizes navigation and enhances your visibility to Google.
• Analyze content gaps to identify unique opportunities and better meet your audience's expectations.
• Resolve technical issues like site speed, mobile compatibility, and broken links to improve user experience and your ranking.
• Storytelling transforms data into captivating narratives, creating an emotional connection with your audience.
• Stay flexible and informed about the latest SEO developments to maintain your online positioning.

By implementing these actions, you can not only improve your ranking in search engines but also provide an exceptional user experience that retains your visitors.

Source: "10 Quick SEO Wins to Boost Your Website Rankings" - SHIELD Media Solutions - Data-Driven Marketing, YouTube, Dec 4, 2024 - https://www.youtube.com/watch?v=Z7c44t30USo

Use: Embedded for reference. Brief quotes used for commentary/review.