6 Innovative Web Design Trends for 2023

6 Innovative Web Design Trends for 2023

Web design is about looking ahead to the future. Because of its connection to technological advancement, this space is a stage for the latest advancements in animation, interaction, and general enjoyment every year.

With 2023 around the corner, we’ve taken this opportunity to anticipate upcoming web design trends and predictions.

The 1980s and 90s are returning with typography taking on an important role, and live animation is reaching new levels.

Visual styles, for instance, span from highly modern to whimsically handcrafted.

In the end, 2023 is set to be an exciting year in the history of the internet. However, before we begin this exciting new year, we'll look at the six new web design trends that will be a part of 2023.

Memphis Design

Memphis style – one of the most distinctive aesthetics in the 1980s, is sometimes described as a flashy style that combines a variety of wildly designed and shaped patterns.

At the time, Memphis's design represented defiance of minimalism and the taste of art critics. This made the design more vibrant, accessible, and exciting than it was before.

This is particularly true today, when minimalist strategies have created an array of user interfaces that (while user-friendly) are uniform in their design. It's no wonder that web designers are looking to Memphis design to create an explosion of colour and personalities that no one will forget.

Typographic Hero Image

 The first element of the website that needs to stand out is the hero image. Web designers in 2022 are taking this idea to heart by creating typography-driven hero images.

In essence, these hero sections cut out or eliminate all imagery so that the message is the main focus of the initial impression. Instead of appearing plain, these hero segments are simple in their design. They grab attention just like compelling headlines do. Along the way, they serve as a fantastic display of some stylish, imaginative designs for lettering.

Retro Revolution

 The emergence of the World Wide Web is increasingly becoming something we have all forgotten about. Many emerging web designers are therefore taking their ideas from the earlier ‘Wild West’ days.

The web of the 90s, known as Web 1.0, was distinguished by vibrant backgrounds, vivid table layouts, and robotic typefaces such as Courier.

Although the entire process was executed with horrifying and often hilarious outcomes, The web creators of 2023 will be trying to revive this trend with the added advantage of more than 30 years of experience in design.

In the 1990s, the internet was evolving, and no rules existed. People at that time didn't consider ‘web designer’ as an occupation. Industry standards embrace the designers who have emerged since then. Those days are now viewed as a craze and often, a great source of inspiration.

Visible Borders

Web design is known for creating an illusion, or at the very least, the impression that content is neatly laid out through invisible hands floating in the digital world.

However, the reality is that the websites are constructed on a grid linked by codes.

For 2023, web developers hope to make their websites more real-looking by using layouts that show their core through frames and borders.

A visible grid has the obvious advantage of separating the sections of one page from another. This makes the webpage easier to navigate and allows for more content without making the page feel overcrowded. The simple borders also provide websites with a subtle retro look that works with other 90s-inspired trends.

Interactive and Engaging

 Through the years, we've seen websites increase the number of animations displays to new technological heights.

Although in the past, they have mostly played a part in hero pages and page transitions, we're expecting more designers to use large-scale animations in 2023.

These actions go beyond scrolling – which is often passive, to encourage greater interaction with the page by moving, clicking, or swiping.

The secret to this style is to provide an element of mystery. Visitors are encouraged to use the appropriate form of interaction to understand what the page does.


 Neo-brutalism stems from the traditional origins of the term Brutalism, an architectural style in the 50s and 70s focused on raw, exposed materials such as concrete.

Brutalism has been gaining traction in web design since its digital re-emergence in 2014. Barebones unstyled HTML, plain backgrounds, unbalanced layouts, default computer fonts, and photos that are not treated/filtered all define digital Brutalism.

A Brutalist style is intended by its starkness, and often, it has an arresting look that is promoted by its nakedness.

For 2023, we expect this style to morph into a more subdued and less extreme version – essentially, Neo-brutalism. The brutality of Brutalism creates websites suitable for clients who are less avant-garde, and avoids the mistakes that caused architectural Brutalism's eventual decline.

Closing Thoughts

Let’s face it, design trends are constantly evolving. What needs to remain front-and-centre, however, is a focus on creating user friendly and enjoyable web browsing experiences while remaining afloat of the latest trends.

Yes, old trends are making a comeback. On the other hand, designers are delighting users by incorporating animations and interactions, or presenting items in a truly unique way. The world is truly your oyster when it comes to web design.

Contact EWM today to discuss how we can create a truly memorable and impactful web design.



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