5 digital investments that really generate revenue (and 3 that don't work)

5 digital investments that really generate revenue (and 3 that don't work)

In 2025, digital remains a major lever to generate revenue, especially in Switzerland, where linguistic and cultural specificities play a key role. Here's what works and what to avoid:

What works:

1. Bilingual SEO (FR/EN): In Switzerland, 65% of customers prefer to buy in their native language. Boosts visibility and sales.
2. : Effective design improves engagement and can double conversions.
3. : A platform adapted to local needs reduces long-term costs and improves user experience.
4. : Targeted campaigns offer an average ROI of 5:1.
5. Localized and multilingual content: 75% of Swiss consumers prefer content in their language.

What to avoid:

1. Generic templates: Ill-suited to local expectations, they hinder credibility and growth.
2. Non-targeted expenses on: Without a clear strategy, these investments yield few results.
3. Ignoring and accessibility: This limits access to a significant portion of the Swiss market and can lead to sanctions.

Swiss companies that adopt these targeted strategies while avoiding these common mistakes can maximize their ROI and stand out in a competitive market.

Optimizing the ROI of your advertising investments thanks to the data [IMF19]

1. Bilingual SEO (FR/EN)

In Switzerland, investing in bilingual French-English SEO is one of the most profitable. Why? Because only 30% of internet users speak English as their native language. By neglecting multilingualism, you could miss out on 70% of your potential market.

Impact on your sales

Did you know that 65% of customers are more likely to buy when they see pages in their native language? And that 40% of consumers outright refuse to buy if the content is not in their language? In Switzerland, this reality is even more pronounced. Linguistic diversity directly influences buying behaviors. For example, French-speaking consumers prefer emotional and narrative content, while German speakers prefer technical and factual information.

A concrete example? A Swiss watchmaker adapted its Instagram ads with captions in German for German-speaking Switzerland and in French for the Romandy. Result: a 40% increase in engagement in both regions. These nuances clearly show that a technical and local approach is essential.

Adapting to the Swiss market

SEO is based on three pillars: language, search habits, and local context. In Switzerland, terms used in Romandy often differ from those in France, just as Swiss German words differ from standard German.

This requires a specific approach for each language and region. Furthermore, using a .ch domain increases user trust and improves visibility, which is crucial in a country where consumers value quality and precision.

Profitability and costs

SEO is a cost-effective solution: it costs 62% less than traditional marketing while generating about three times more leads. In Switzerland, SEO rates vary depending on needs:

• A comprehensive keyword research (50-60 words) costs between CHF 1,200 and CHF 1,500.
• On-page optimization can range from CHF 1,200 to CHF 2,500, depending on the number of pages.
• Complex multilingual projects can reach CHF 10,000.

These investments not only maximize your ROI but also strengthen consumer trust.

How to implement this?

To succeed, your SEO strategy must reflect regional specificities. For example, hreflang tags (hreflang="fr-CH" and hreflang="de-CH") indicate to search engines which version of your site to display based on the user's language.

Content should be developed with native speakers who can capture linguistic and cultural nuances. This includes adapting tone, visuals, and even local payment methods.

Other concrete actions include:

• Optimizing your Google Business profiles.
• Obtaining Swiss backlinks.
• Collaborating with regional influencers to strengthen your credibility and visibility.

Finally, use targeted campaigns by region to test your messages and languages. Data from these paid campaigns can then guide your organic SEO efforts.

In summary, a well-thought-out bilingual approach can transform your digital presence in Switzerland.

2. User-Centered Web Design

A site designed for the user can turn simple visitors into loyal customers. In Switzerland, where precision and quality are fundamental values, this type of design is essential.

Impact on your revenue

The statistics are clear: 94% of first impressions on a website depend on its design, and 75% of its credibility is directly related to it. For example, Swiss Gear saw an 84% increase in time spent on its site and an impressive 132% increase in online revenue in just one year. Additionally, 70% of consumers state that page loading speed influences their purchase intent.

These numbers highlight the importance of a high-performing site, adapted to local expectations, and designed to maximize engagement.

Specificities of the Swiss market

In Switzerland, simplicity and efficiency are priorities. Brands like Apple and IKEA perfectly illustrate how intuitive navigation meets local expectations. In a multilingual country, examples like Airbnb show the importance of adaptability: their universal symbols allow for quick and clear language changes, directly from the footer.

Profitability and investment

User experience (UX) is profitable: every franc invested generates an average of CHF 100 in return. A well-designed interface can even double or quadruple your conversion rate. Costs depend on the project's complexity. Here are some guidelines:

• Web agencies offer services starting from CHF 1,000.
• Simple projects generally require 150 to 200 hours of work.
• Complex projects can require between 300 and 600 hours.

For SMEs and NGOs, solutions like WordPress offer an excellent alternative. By combining basic templates with custom designs in PHP and JavaScript, you can obtain a high-performing site at a lower cost.

Practical tips for effective design

To implement a user-centered design, focus your efforts on these key points:

• Mobile optimization: More than 60% of web traffic comes from smartphones and tablets.
• Simplicity of the shopping experience: 42% of users leave a site due to unintuitive features.
• Accessibility: Adhere to Swiss inclusion standards to reach a wider audience.
• User-generated content: Reviews and testimonials enhance trust and credibility.

"Design is not just about the appearance of your website, but its functionality. Each section should guide users towards your goals: awareness, engagement, or action." - Robert Baer, Web developer, DC Made Media

A well-thought-out website is not just a showcase: it is a powerful tool that can generate concrete and lasting results for your business in Switzerland.