10 strategies for website to increase direct bookings of your Swiss hotel in 2025
10 website strategies to increase direct bookings for your Swiss hotel in 2025
Want to reduce your dependence on OTAs and maximize your revenue? Here are 10 simple and effective tactics to transform your website into a true engine for direct bookings.
Summary of priority actions:
- Bilingual site (French-English): Optimize for the Swiss market with hreflang tags and attributes.
- Mobile bookings: 70% of users book via smartphone. Simplify their experience.
- Technical performance: Swiss CDN for fast loading and smooth navigation.
- Display prices in CHF: Total transparency with VAT included and competitive rates.
- Localized content: Adapt your messages to Swiss trends like bleisure and sustainable tourism.
- Local payments: Integrate TWINT, PostFinance, and Swiss cards to reassure your customers.
- Accessibility: Make your site usable by all, in line with Swiss standards.
- Multilingual CMS: Easily manage content in French and English.
- Customer reviews: Highlight testimonials to build trust.
- Personalization: Use customer data to offer a tailored experience.
Why act now?
- 46% of travelers start their search on Google.
- Optimized Swiss hotels see a 23% increase in conversions.
- A high-performing site reduces dependence on OTAs (10-30% commissions).
Adopt these strategies today to attract more customers, increase your revenue, and build customer loyalty in Switzerland.
In 2025, How Google Will Boost Your Direct Bookings
1. Create a French-English Website with Swiss SEO Standards
Creating a bilingual website optimized for the Swiss market requires a well-defined approach. It is a key step to strengthen your online presence and increase direct bookings.
A well-thought-out bilingual structure
To maximize your visibility, apply appropriate hreflang tags (fr-CH and en-CH), use structured URLs (/fr/ and /en/), and offer content tailored to local sensitivities.
Basics of Local SEO
To optimize your site for the Swiss market, focus on these essential technical elements:
| SEO Element | Impact on Direct Bookings |
|---|---|
| Bilingual Meta Tags | Better positioning in both languages |
| Schema.org Hotel | Rich results in search engines |
| Consistent NAP | |
| Localized Keywords | Precise targeting of searches made in Switzerland |
Content Designed to Convert
Hotels that optimize their site for search engines see a 23% increase in their conversion rate. To achieve this result, focus on:
- Detailed room descriptions in French and English
- Clear information on location and accessibility
- Specific pages for each service offered (spa, restaurant, seminars)
With a well-implemented structure, tangible results typically appear within 3 to 6 months. These efforts will lay the foundation for better visibility and increased direct bookings.
2. Set Up a Mobile Booking System Tailored to the Swiss Market
An optimized booking system for mobile devices can significantly increase your direct bookings. Indeed, 70% of internet users visit hotel websites from their smartphones or tablets.
Optimization for Mobile Devices
To maximize conversions, ensure that your booking system integrates the following elements:
| Feature | Benefits for Bookings |
|---|---|
| Adaptive Interface | Smooth navigation on all screen types |
| Synchronization with PMS | Real-time updates of availability |
| Secure Payments | Integration of Swiss payment methods |
| Display in CHF | Automatic conversion of
|